Tanzania Capacity and Communication Project (TCCP)


Project Duration

2010 - 2015

Global Program


TCCP is a five-year, USAID-funded project led by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP). TCCP is working in partnership with the Ministry of Health and Social Welfare – National AIDS Control Program for AIDS. Other major stakeholders are the Tanzania Commission for AIDS, MOHSW Reproductive and Child Health Section (RCHS), regional and local Governments, other United States Government organizations, Media for Development International, CARE Tanzania and local non-government organizations and private sector organizations. TCCP’s vision is a Tanzania where people take charge of their own health, thus creating healthy households where individual changes in health lead to healthier families and communities. TCCP’s areas of focus include HIV prevention, reproductive health and maternal and child health.



1. Execute evidence-based, coordinated social and behavior change communication initiatives at scale.

2. Reinforce systems for coordinating and delivering social and behavior change communication.

3. Transfer social and behavior change communication skills to Tanzanian institutions, organizations and individuals.

Key Activities

  • Communication strategy development and implementation of integrated mass media, community mobilization and interpersonal communication campaigns for HIV, Family Planning, Safe Motherhood and Child Survival
  • Strengthening the capacity of Tanzania’s local film industry to develop and produce health-related social and behavior change communication films
  • Radio distance learning for Village Health Committees and community-based activities for target populations in TCCP’s eight priority regions
  • Communication capacity assessment of institutions and individuals, strengthening of SBCC coordination structures and harmonization of SBCC messages
  • Learning by doing and on-the-job training through fellowship and internship programs
  • Leadership training in social and behavior change communication
  • Formative research, process and impact evaluation of project activities