India

Featured Projects

The Associate Award in India is a four-year project funded by USAID that addresses HIV/AIDS in India. Led by CCP under the Health Communication Partnership (HCP), the project provides technical assistance to the National AIDS Control Organization (NACO) and State AIDS Control Societies to develop a communication response to HIV/AIDS including messaging, product development, and implementation plans under different thematic areas. CCP utilizes behavior change communication (BCC) and advocacy as core approaches to mitigate the impact of HIV/AIDS.

Young people in India are particularly vulnerable to HIV infection, with current prevalence among 15-24 years old estimated to be 0.47 percent. This compares with adult prevalence of 0.36 percent (NACO, 2007). Prevention of HIV, through safer-sex behaviors among the young, continues to be the most effective long-term strategy in reducing HIV infection.

Phase Two of the Innovations in Family Planning Services Project (IFPS II) led by Futures Group is a six-year project funded by USAID that addresses reproductive and child health activities at the national level and in three states in northern India (Uttar Pradesh, Uttarakhand and Jharkhand). The IFPS II project focuses on developing, documenting, and leveraging public-private partnerships to provide high quality family planning and maternal and child health services.

The Measurement, Learning & Evaluation (MLE) Project, funded by the Bill & Melinda Gates foundation, is the evaluation component of the Urban Reproductive Health Initiative (Urban RH Initiative).The Knowledge Management (KM) team of the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU∙CCP) facilitates knowledge sharing; documents and disseminates best practices about successful urban family planning interventions; and ensures that data and information are available to inform reproductive health and family planning (RH/FP) programming at the local, country, regional and global levels for the MLE Project.

MLE is implemented in partnership with the University of North Carolina’s Carolina Population Center, the African Population and Health Research Center and the International Center for Research on Women.

The RESPOND Project, a five-year cooperative agreement funded by the U.S. Agency for International Development (USAID), works to increase the use of high-quality family planning (FP) services. Lead by EngenderHealth, the project addresses the unmet need for healthy timing, spacing, and limiting of childbearing by improving access to long-acting and permanent methods (LA/PMs) of contraception. RESPOND promotes renewed and sustained focus on four essential programmatic principles:

  • Employing evidence-based holistic planning that brings together supply, demand, and advocacy.
  • Ensuring the fundamentals of care—informed and voluntary decision making, medical safety, and ongoing quality improvement.
  • Addressing gender equity in decision making, services, and programs.
  • Ushering programs from pilot to scale and from advocacy to action.

As part of the implementing team, CCP will support strategic social and behavior change communication initiatives that focus on demand generation for family planning and reproductive health services.

The Small Water Enterprises (SWE) project is a one-year project funded by the Safe Water Network. The overall goal of this project is to develop and test small scale private water service systems at the community level as a solution to providing safe water to the poor in the developing world. More specifically, the project will implement initial assessments to support in-field demonstrations of small-scale private water service systems in selected communities in India with the aim of scaling up the SWEs across India as a water supply solution.

Advancing NRHM Outcomes in Andhra Pradesh: Developing strategic SBCC to promote child survival behaviours and redefining norms around maternal health was a 6-month project in Andhra Pradesh, India, led by CCP and funded by UNICEF. The project provided technical assistance and capacity building for social and behavior change communication (SBCC) to the National Rural Health Mission (NRHM) in Andhra Pradesh, focusing on maternal, newborn and child health (MNCH) and nutrition. CCP provided technical assistance for the development of a state-wide SBCC strategy, including messaging, product development and implementation plans to reduce maternal, newborn and child morbidity and mortality.

The Urban Health Initiative (UHI) funded by the Bill and Melinda Gates Foundation is part of a larger global initiative spanning four countries – India, Nigeria, Kenya and Senegal. In India, the project operates in Uttar Pradesh (UP), India’s most populous state, with a focus on four core cities: Aligarh, Agra, Gorakhpur and Allahabad. UHI is a consortium whose goal is to increase the contraceptive prevalence rate (CPR) among the urban poor of UP. CCP leads the demand generation strategy of UHI and promotes modern family planning methods for spacing and limiting children through an innovative mix of mass media platforms and products. Using a layered approach, CCP has created a comprehensive package of media products to inspire behavior change: mass media spots inspire change with a catchy tagline, behavioral films use entertainment education to model couples asking for and successfully using family planning methods, role model films document real stories of satisfied adopters of family planning in each of the core cities, and community events advocate for the need to support family planning and allow couples from city slums to experience family planning counseling and hear first-hand success stories from their peers who are celebrated and rewarded in “Happy Couple” contests. CCP is also leading a pilot mobile health intervention that targets men in city slums.