Ghana

Featured Projects

Ghana Behavior Change Support (BCS)

The Ghana Behavior Change Support (BCS) project is a four-year, USAID-funded project managed by the Johns Hopkins Center for Communication Programs (CCP) in partnership with the Ministry of Health and the Ghana Health Service (GHS).

The overall purpose of the project is to assist the GHS at the national, regional and district levels to support its efforts to achieve health-related millennium development goals through sustained and coherent social and behavior change communication (BCC) interventions. BCS aims to increase demand and use of commodities and services and create positive behaviors in the areas of:

  • Maternal Neonatal & Child Health
  • Family Planning
  • Malaria Prevention & Treatment
  • Nutrition
  • Water, Sanitation, & Hygiene

The BCS project is audience focused and driven by the community and family level where behavior and norms are formed. The primary focus is on households with children and youth, and the communities they live in, the providers they go to and the district and national leaders that impact them. The project employs the Communication for Social change model. This aims to blend community, interpersonal and mass media approaches building synergy around three strategic elements or engines.

BCS PLATFORMS

  • Addressing a wide spectrum of health topics simultaneously through an integrated approach, Ghana BCS is creating educational and entertaining programs/series that will go on over the duration of the project.
  • Utilizing BCC campaigns to focus on one or two specific health issues at a time with high intensity and limited duration.
  • Working closely with regional, district, & sub-district health teams to build and strengthen the network of local NGOs to undertake effective and synergized community mobilization in both rural and urban settings.
Voices for a Malaria-Free Future

Voices for a Malaria-Free Future (Voices) is a pioneering malaria advocacy project operating in Mali, Ghana, Tanzania, Uganda, the United States, and at the global partnership level. Funded by the Gates Foundation, Voices works to galvanize governments and partner organizations toward effective malaria control efforts and cultivate malaria champions around the world. Malaria endemic country advocacy emphasizes increased political will, improved policies, stronger management and coordination, while harmonizing with global malaria partnership-building and advocacy in the U.S. for increased malaria funding. Voices leads an integrated, international campaign of advocacy activities to incite and complement advances toward malaria eradication.

Voices III: Malaria Powerbrokers

Voices III: Malaria Powerbrokers is the third iteration of the advocacy project, Voices for a Malaria-Free Future (2006-2009, 2009-2011), which seeks to mobilize political and popular support for malaria control through a variety of strategies and campaigns in four countries—Ghana, South Africa, Tanzania and Uganda. Funded by the Bill & Melinda Gates Foundation, the project has worked to expand national movements of powerful private and public sector leaders to resolve malaria control challenges linked to policies, funding and implementation.

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