Tchova Tchova, Juntos Vamos Mudar (Moving Forward Together We Will Change), the Social and Behavioral Change Communication project for HIV/AIDS Prevention, Treatment and Capacity Building was a three-year project in Mozambique funded by PEPFAR. JHU•CCP led the project in partnership with World Vision, the International HIV/AIDS Alliance and N’Weti to support the Mozambique Ministry of Health, National AIDS Council, and many civil society and media organizations. The project aimed to reduce HIV transmission and stigma in Mozambique and increase use of HIV services. CCP implemented a coordinated communication approach that integrated related PEPFAR priorities to target one of the main drivers of the HIV/AIDS epidemic--multiple concurrent partners--by tackling underlying social and gender factors.
Catalyzed change in harmful social and behavioral norms through large-scale communication interventions and community-based approaches:
Radio magazine program, entitled Tchova Tchova - Escutando Podemos Mudar (Through Listening We Can Change) addressed a variety of HIV/AIDS related topics.
HIV/AIDS Prevention Gender Tool: Tchova-Tchova Histórias de Vida Diálogos Comunitários (TTHV) featured 10 video and written profiles of Mozambican “positive deviant” men, women and couples telling their stories of how they overcame gender, cultural and social barriers with a specific focus on HIV treatment and prevention.
Andar Fora e Maningue Arriscado (Stepping out is very risky), a multimedia campaign on the risks of multiple concurrent partnerships (MCP) and social approval of new social and gender norms among married couples.
Partnership with Moçambique em Acção (Mozambique in Action), the social responsibility division of Mozambique’s STV main private broadcaster, to produce and air ten two-hour television programs in which the TTHV video profiles were presented and then discussed with a panel of adults.
Dubbed 26 episodes of the South African HIV/AIDS drama series Tsha Tsha into Portuguese and produced facilitation guides to be used at the community level, linking up with the TTHV initiative.
Under the Leadership for Social Change intervention, expanded the HIV/AIDS Advocacy Toolkit for District Administrators and reached 750 political and community leaders (regulos, traditional healers, rite of passage counselors, religious leaders, and village secretaries).
Increased the quantity and quality of media coverage of HIV/AIDS issues through training workshops for journalists and social communicators and the formation of a Media Journalist Network.
Communication for HIV prevention and treatment services. CCP assisted the MOH to increase treatment-seeking behaviors, ART literacy and adherence, reduce stigma and promote HIV services. CCP produced a package of training materials and a set of job aids (Six Tips for Interpersonal Communication), and the project supported the development of a set of eight counseling and communication tools for providers across HIV services and client materials.
Strengthening capacity among CNCS and MOH Education Unit staff to conduct large scale communication strategies and coordinate mass media and communication activities at the national and provincial level. A good result of this collaboration was the CNCS-led MCP campaign Andar Fora e Maningue Arriscado.