Overview

Advancing NRHM Outcomes in Andhra Pradesh: Developing strategic SBCC to promote child survival behaviours and redefining norms around maternal health was a 6-month project in Andhra Pradesh, India, led by CCP and funded by UNICEF. The project provided technical assistance and capacity building for social and behavior change communication (SBCC) to the National Rural Health Mission (NRHM) in Andhra Pradesh, focusing on maternal, newborn and child health (MNCH) and nutrition. CCP provided technical assistance for the development of a state-wide SBCC strategy, including messaging, product development and implementation plans to reduce maternal, newborn and child morbidity and mortality.

Accomplishments

BCC program managers have strengthened critical thinking skills and the tools and resources needed to employ them. In-country partners gain models for strategic SBCC thinking and tools for monitoring and evaluation, and SBCC stakeholder collaboration for ongoing, high quality and flexible planning that responds to the most critical health needs of the state.

Project Deliverables

• Field and desk reviews
• Formative Communication needs assessment to inform SBCC strategy development
• Communication needs assessment to inform SBCC strategy development