In 2005, the President's Emergency Plan for AIDS Relief (PEPFAR) selected a consortium to implement the USAID-funded Community HIV/AIDS Mobilization Program (CHAMP). The CHAMP consortium included CCP, CHF International, Catholic Relief Services and Social Impact. The program drew upon the expertise of numerous Rwandan partners, including Caritas-Rwanda, the Rwanda Women's Network and the Rwanda Network of People Living with HIV/AIDS, among others. CCP took the lead role in planning, management and delivery of training and technical assistance in BCC and was responsible for designing strategies and messages that resonated with both men and women in urban and rural areas.