Overview

The Avian and Pandemic Influenza Strategic Communication Action Planner (ASAP) project was funded by the Government of Japan. The initiative was spearheaded by a partnership of leading international organizations including UNICEF, FAO, WHO, CDC, and the World Bank. CCP’s role included developing a global Avian and Pandemic Influenza (A&PI) toolkit to guide strategic communication initiatives worldwide. The goal of the toolkit was to provide an easy-to-use strategic framework that would allow users to generate a communication strategy that met the minimum requirements for communication planning. This was deployed in a web-based environment which encouraged collaboration among health professionals in plan development. Phase II of the effort involved enabling UNICEF to manage the site and generate their own toolkits for different health issues using the same technology used for ASAP.

Accomplishments

• The A&PI toolkit assembled resources from all over the world and provides access to essential websites, documents, research studies and emergency-preparedness models for developing A&PI communication programs and products.
• Strategic communication models and approaches from different organizations such as CDCynergy, P-Process, COMBI, CREATE! and ACADA all informed the development of the toolkit.