Overview

The Achievement and Maintenance of Comprehensive Coverage (AMCC) is a four year to assist the United States Agency for International Development (USAID) and the Tanzania Ministry of Health and Social Welfare (MOHSW) achieve the goal of effective, and comprehensive distribution of Long Lasting Insecticide Treated Nets (LLINs) throughout specified areas of Tanzania.

The program is lead by the Mennonite Economic Development Associates (MEDA) with CCP, World Vision International (WVI) and Population Services International (PSI) as partners.

CCP is involved in the BCC Component – Behavior Change Communication (BCC) to increase awareness and ensure consistent use of LLINs: The behavior change component of this project builds on years of effective communication and messaging promoted by the MOH and delivered by CCP and PSI. Both of these organizations understand the cultural and social barriers and facilitators for Insecticide Treated Net (ITN) use and have developed effective strategies to mitigate the barriers. Through a carefully selected combination of messages and media, maximum message reach and impact will be achieved. The BCC component will be implemented through a 2-pronged approach that highlights the complimentary roles of CCP and PSI. CCP will be responsible for the overarching BCC campaign that will include the message harmonization among all malaria partners in Tanzania, norms changing, and national and local media and materials.

Accomplishments

During the first year 2009-2010, CCP will develop radio spots, a radio distance-learning program for the Community Change Agents that are leading the mobilization activities, and update the community mobilization flipchart.