Assistance Technique Nationale Plus (ATN Plus) is a five-year project funded by USAID, designed to improve national capacity to implement high impact health services and promote healthy behaviors. The project is led by Abt Associates, in partnerhship with Care International, Intrahealth, Helen Keller International, Gruope Pivot and CCP. In collaboration with national counterparts, CCP supports design and implementation of BCC activities to increase utilization of key health services. The project currently works in 35 districts covering maternal health, family planning, nutrituion, immunization, malaria and health systems strengthening. This is a follow on project to the original five-year ATN project.

Communication and Malaria Initiative in Tanzania (COMMIT) is Tanzania’s flagship behavior change communication (BCC) program for malaria. It is a five year project funded by USAID and the President’s Malaria Initiative (PMI). CCP leads COMMIT in partnership with Jhpiego, Population Services International (PSI), the Research Triangle Institute (RTI), PMI and the Tanzania Ministry of Health and National Malaria Control Program (NMCP). The program is implementing a comprehensive strategy for behavior change and communication in the prevention and case management of malaria in mainland Tanzania. Specifically, COMMIT supports the NMCP Communication Strategy objectives of (1) influencing positive behavior change among target audiences through a comprehensive approach, (2) improving the flow of information to key target audiences, and (3) advocacy to raise the profile of malaria.

The Ghana Behavior Change Support (BCS) project is a four-year, USAID-funded project managed by the Johns Hopkins Center for Communication Programs (CCP) in partnership with the Ministry of Health and the Ghana Health Service (GHS).

The overall purpose of the project is to assist the GHS at the national, regional and district levels to support its efforts to achieve health-related millennium development goals through sustained and coherent social and behavior change communication (BCC) interventions. BCS aims to increase demand and use of commodities and services and create positive behaviors in the areas of:

• Maternal Neonatal & Child Health
• Family Planning
• Malaria Prevention & Treatment
• Nutrition
• Water, Sanitation, & Hygiene

The BCS project is audience focused and driven by the community and family level where behavior and norms are formed. The primary focus is on households with children and youth, and the communities they live in, the providers they go to and the district and national leaders that impact them. The project employs the Communication for Social change model. This aims to blend community, interpersonal and mass media approaches building synergy around three strategic elements or engines.

BCS PLATFORMS

• Addressing a wide spectrum of health topics simultaneously through an integrated approach, Ghana BCS is creating educational and entertaining programs/series that will go on over the duration of the project.
• Utilizing BCC campaigns to focus on one or two specific health issues at a time with high intensity and limited duration.
• Working closely with regional, district, & sub-district health teams to build and strengthen the network of local NGOs to undertake effective and synergized community mobilization in both rural and urban settings.

The Health Communication Partnership Associate Award (HCP AA), a six-year project funded by USAID, addresses individual and community health priorities in Zambia. The project is led by Save the Children in partnership with CCP, the International HIV/AIDS Alliance, the Zambian Government and many local nongovernmental organizations in Zambia. HCP AA builds on the foundation of ZIHPCOMM which changed individual behavior, mobilized communities, created an enabling environment for sound health practices, and made social services more people-centered. CCP uses the strategic approaches of community mobilization, leadership, mobilization of youth, and message harmonization to support Zambian health priorities around HIV/AIDS, family planning and reproductive health, child survival, adolescent health and malaria.

Improved Community Health Care Project Liberia (ICH-Africare) was a five-year project funded by USAID and Africare. Led by Africare, ICH aimed to improve the availability, quality, and reach of primary health care (PHC) and family planning services. CCP worked with local NGOs to design mass media and community-based, behavior change communication activities promoting modern health care and family planning.

Rebuilding Basic Health Services Project is a five–year, USAID-funded project working in collaboration with the Ministry of Health and Social Welfare (MoHSW) to increase access to basic health services and to support the decentralized management of the health system in Liberia, as outlined in the National Health Policy and Plan and as part of the Essential Package of Health Services (EPHS). The project is managed by John Snow Research & Training Institute (JSI), in partnership with CCP, Jhpiego and Management Sciences for Health (MSH).

CCP manages the social and behavior change component of the project, working at both the national and county levels to support the MoHSW Health Promotion Unit in implementing the BCC and community mobilization strategy. The strategy focuses on five priority health areas: 1) maternal and newborn health; 2) child health; 3) adolescent sexual reproductive health; 4) HIV; and 5) malaria.

The NetWorks team is composed of JHU∙CCP, Malaria Consortium, Catholic Relief Services, Mennonites Economic Development Association (MEDA), consultants from the London School of Hygiene and Tropical Medicine (LSHTM) and International Procurement Agency (IPA), and a wide range of FBO in-country collaborating organizations. NetWorks is a five-year USAID/Washington global project that partners with country missions to improve and establish sustainable net access and use.

The Stop Malaria Project (SMP), funded by the President’s Malaria Initiative (PMI) and USAID, is designed to assist the Government of Uganda to reach the PMI and Roll Back Malaria goal of reducing malaria-related mortality by 50 percent by 2010. CCP leads SMP in partnership with the Malaria Consortium, Infectious Diseases Institute (IDI), Communication for Development Uganda (CDFU) and the Uganda Health Marketing Group (UHMG). To achieve its objectives, the project aims to reach 85% coverage for children under five years of age, pregnant women, and people living with HIV/AIDS using proven preventive and therapeutic interventions. These interventions include: Artemesinin-based Combination Therapy (ACTs) for treatment of uncomplicated malaria, Intermittent Presumptive Treatment of malaria in pregnancy (IPTp), and Long-lasting Insecticide Treated Nets (LLINs). The SMP uses a combination of approaches, including behavior change interventions, service delivery strengthening and institutional capacity building, to rapidly scale-up established interventions for malaria prevention, diagnosis, and treatment.

The Achievement and Maintenance of Comprehensive Coverage (AMCC) is a four year to assist the United States Agency for International Development (USAID) and the Tanzania Ministry of Health and Social Welfare (MOHSW) achieve the goal of effective, and comprehensive distribution of Long Lasting Insecticide Treated Nets (LLINs) throughout specified areas of Tanzania.

The program is lead by the Mennonite Economic Development Associates (MEDA) with CCP, World Vision International (WVI) and Population Services International (PSI) as partners.

CCP is involved in the BCC Component – Behavior Change Communication (BCC) to increase awareness and ensure consistent use of LLINs: The behavior change component of this project builds on years of effective communication and messaging promoted by the MOH and delivered by CCP and PSI. Both of these organizations understand the cultural and social barriers and facilitators for Insecticide Treated Net (ITN) use and have developed effective strategies to mitigate the barriers. Through a carefully selected combination of messages and media, maximum message reach and impact will be achieved. The BCC component will be implemented through a 2-pronged approach that highlights the complimentary roles of CCP and PSI. CCP will be responsible for the overarching BCC campaign that will include the message harmonization among all malaria partners in Tanzania, norms changing, and national and local media and materials.

Voices III: Malaria Powerbrokers is the third iteration of the advocacy project, Voices for a Malaria-Free Future (2006-2009, 2009-2011), which seeks to mobilize political and popular support for malaria control through a variety of strategies and campaigns in four countries—Ghana, South Africa, Tanzania and Uganda. Funded by the Bill & Melinda Gates Foundation, the project has worked to expand national movements of powerful private and public sector leaders to resolve malaria control challenges linked to policies, funding and implementation.