Assistance Technique Nationale Plus (ATN Plus) is a five-year project funded by USAID, designed to improve national capacity to implement high impact health services and promote healthy behaviors. The project is led by Abt Associates, in partnerhship with Care International, Intrahealth, Helen Keller International, Gruope Pivot and CCP. In collaboration with national counterparts, CCP supports design and implementation of BCC activities to increase utilization of key health services. The project currently works in 35 districts covering maternal health, family planning, nutrituion, immunization, malaria and health systems strengthening. This is a follow on project to the original five-year ATN project.

Baltimore babies die at a rate that is among the worst in America; Baltimore also has an extremely high rate of babies born pre-term and underweight – key factors in infant mortality. In response to this public health crisis, B'more for Healthy Babies was launched by the Baltimore City Health Department, in partnership with CareFirst BlueCross BlueShield and The Family League of Baltimore City, Inc. and community partners, including Baltimore Medical System (Patterson Park North and East) and University of Maryland Medical System Foundation (Upton/Druid Heights). B’more for Healthy Babies is built on the realization that reducing infant deaths will happen only if people throughout the community play a part – leaders of the key city agencies, physicians, nurses and social workers; community groups and teachers; fathers, grandmothers, caregivers and pregnant women themselves.

CCP is implementing a sophisticated communication campaign across the city that will share messages about infant safety and family health to all residents of Baltimore. The initiative will focus on three sets of messages:

CCP is also evaluating the effectiveness of the campaign.

Community Participation for Action in the Social Sector (COMPASS) was a four-year project funded by USAID in partnership with the Federal Government of Nigeria. Led by Pathfinder International, COMPASS aimed to improve the quality of health care and education in Nigeria’s communities. The project included five American organizations and four Nigerian partners and laid the foundation for sustainable improvements in reproductive health/family planning, child survival and basic education. CCP led the implementation of community mobilization, demand creation, communications and communication-support activities.

The Ghana Behavior Change Support (BCS) project is a four-year, USAID-funded project managed by the Johns Hopkins Center for Communication Programs (CCP) in partnership with the Ministry of Health and the Ghana Health Service (GHS).

The overall purpose of the project is to assist the GHS at the national, regional and district levels to support its efforts to achieve health-related millennium development goals through sustained and coherent social and behavior change communication (BCC) interventions. BCS aims to increase demand and use of commodities and services and create positive behaviors in the areas of:

• Maternal Neonatal & Child Health
• Family Planning
• Malaria Prevention & Treatment
• Nutrition
• Water, Sanitation, & Hygiene

The BCS project is audience focused and driven by the community and family level where behavior and norms are formed. The primary focus is on households with children and youth, and the communities they live in, the providers they go to and the district and national leaders that impact them. The project employs the Communication for Social change model. This aims to blend community, interpersonal and mass media approaches building synergy around three strategic elements or engines.

BCS PLATFORMS

• Addressing a wide spectrum of health topics simultaneously through an integrated approach, Ghana BCS is creating educational and entertaining programs/series that will go on over the duration of the project.
• Utilizing BCC campaigns to focus on one or two specific health issues at a time with high intensity and limited duration.
• Working closely with regional, district, & sub-district health teams to build and strengthen the network of local NGOs to undertake effective and synergized community mobilization in both rural and urban settings.

The Health Communication Project Associate Award (HCP II AA) in Uganda, funded by USAID, builds on the foundation of the three-year Health Communication Partnership I (2004-2007) award to change individual behavior, mobilize communities, create an enabling environment for sound health practices and build capacity in health communication The project is led by CCP, in partnership with MOH, Uganda AIDS Commission (UAC), Communication for Development Foundation Uganda (CDFU), Media for Development International (MFDI), Joint Clinical Research Centre (JCRC), Mango Tree, Makerere University School of Public Health, AIDS Information Centre and the Regional Center for Quality Health Care. The five-year HCP II project uses proven communication approaches to address HIV prevention, AIDS care and treatment, family planning, malaria prevention and treatment and tuberculosis.

The Santé pour le Développement et la Stabilité d’Haïti (SDSH) Project—Pwojé Djanm (“Robust Project”) in Creole—is a three-year project funded by USAID. This project, led by MSH, seeks to increase the availability and use of essential social services. The project provides technical support to the Ministry of Health at central and departmental levels; it supports local service delivery NGOs as well as public sites using performance-based contracts. CCP’s contribution to the project consists in the strategic orientation and provision of technical assistance to the partners in the areas of behavior change communication and community mobilization.

The Healthy Russia 2020 Project (HR2020) was a seven-year project funded by USAID. The broad-based program of health education, communication and mobilization was led by CCP in partnership with The Futures Group International, Project HOPE and Healthy Russia Foundation. HR2020 focused on healthy lifestyles, HIV/AIDS and family planning and reproductive health in Russia. The legacy of the project lies in the establishment of the Healthy Russia Foundation, which will continue the work of the project, as well as address other key health risk behaviors.

The Improving Contraceptive Method Mix (ICMM) Project began in Indonesia in October 2012. Funded by USAID and AusAID, this four-year project will investigate the impact of applying knowledge management (KM) principles to support targeted advocacy activities to improve the contraceptive method mix in two Indonesian provinces: East Java and Nusa Tenggara Barat (NTB). District-level working groups, working closely with project staff, will develop an advocacy plan to government and NGO leaders for increasing the priority of family planning (FP) – specifically long-acting and permanent methods (LAPMs) - at the district level.

The three major components of the ICMM project are: 1) Collecting evidence about the use of FP in the two study districts; 2) Advocating for the availability and use of quality FP services – particularly LAPMs – in resource-poor areas; and 3) Local capacity building for KM.

ICMM brings together the experience and program strengths of local Indonesian organizations, using Advance Family Planning-Indonesia’s (AFP-I) methodology, and enhanced by the KM expertise and tools of the Knowledge for Health (K4Health) Project. ICMM will be implemented under K4Health through CCP's Indonesia office, drawing upon the technical skills of ICMM partners: The Center for Health Research/University of Indonesia and the Cipta Cara Padu Foundation. ICMM staff will also work closely with the Directorate of Maternal Health from Indonesia’s Ministry of Health and the National Population and Family Planning Board (BKKBN) to implement the activities. K4Health’s experience and lessons learned from other diverse settings will greatly inform this innovative and collaborative project that will use KM approaches to translate evidence into action.

Phase Two of the Innovations in Family Planning Services Project (IFPS II) led by Futures Group is a six-year project funded by USAID that addresses reproductive and child health activities at the national level and in three states in northern India (Uttar Pradesh, Uttarakhand and Jharkhand). The IFPS II project focuses on developing, documenting, and leveraging public-private partnerships to provide high quality family planning and maternal and child health services.

Begun in October 2003, this five-year project is an integral part of the Malian Government Health Program and is funded by USAID. Keneya Ciwara is being implemented in seven of Mali’s eight regions and reaches about 30 percent of the county’s population. In total, eleven districts and two communes in the capital city Bamako, are covered by project activities. A consortium of partners led by CARE Mali includes JHU/CCP, IntraHealth International, Action Against Hunger (AAH), and Groupe Pivot/Santé Population (GP/SP).

Funded by the Global Health Bureau of the U.S. Agency for International Development (USAID), the Knowledge for Health (K4Health) Project is designed to engage and serve a growing network of leading international public health organizations and thousands of health service providers, program managers and policy makers. The project’s coordination is led by CCP, with partnerships with FHI360 and Management Sciences for Health (MSH).

K4Health is focused on family planning and related public health topics for a global audience. We work to advance the use of quality information to improve public health programs worldwide.

Rebuilding Basic Health Services Project is a five–year, USAID-funded project working in collaboration with the Ministry of Health and Social Welfare (MoHSW) to increase access to basic health services and to support the decentralized management of the health system in Liberia, as outlined in the National Health Policy and Plan and as part of the Essential Package of Health Services (EPHS). The project is managed by John Snow Research & Training Institute (JSI), in partnership with CCP, Jhpiego and Management Sciences for Health (MSH).

CCP manages the social and behavior change component of the project, working at both the national and county levels to support the MoHSW Health Promotion Unit in implementing the BCC and community mobilization strategy. The strategy focuses on five priority health areas: 1) maternal and newborn health; 2) child health; 3) adolescent sexual reproductive health; 4) HIV; and 5) malaria.

The Measurement, Learning & Evaluation (MLE) Project, funded by the Bill & Melinda Gates foundation, is the evaluation component of the Urban Reproductive Health Initiative (Urban RH Initiative).The Knowledge Management (KM) team of the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU∙CCP) facilitates knowledge sharing; documents and disseminates best practices about successful urban family planning interventions; and ensures that data and information are available to inform reproductive health and family planning (RH/FP) programming at the local, country, regional and global levels for the MLE Project.

MLE is implemented in partnership with the University of North Carolina’s Carolina Population Center, the African Population and Health Research Center and the International Center for Research on Women.

Funded by the Bill and Melinda Gates Foundation, the Nigerian Urban Reproductive Health Initiative (NURHI) brings together the expertise of international and Nigerian partners the Nigerian Association for Reproductive and Family Health and the Center for Communication Programs Nigeria to reduce supply and demand barriers to the use of family planning services in urban Nigeria. Tasked with increasing the contraceptive prevalance rate by 20 percentage points, NUHRI aims to harness the potential of Nigeria’s dynamic environment to improve services and healthful lifestyles now, before pressures on the urban health infrastructure lead to systems overload. The program is bringing together private and public sector resources to strengthen the delivery of family health services while gradually increasing demand for such services across project sites. Focused in six urban centers (Abuja FCT, Benin City, Ibadan, Ilorin, Kaduna and Zaria), NURHI is developing workable approaches that will provide rapid scale-up models for other urban areas in Nigeria and the African continent.

Nepal's rugged terrain, remote villages, high unmet need for family planning, and low literacy rates make radio the ideal medium for disseminating family planning/reproductive health information. Implemented between 1994 and 2001, the Radio Communication Program was developed in collaboration Nepal’s Government, the National Health Training Council (NHTC), the National Health Education Information and Communication Council (NHEICC), and the Family Health Division (FHD), with funding from USAID and technical assistance from JHU/CCP. The project integrated mass media, distance education, and interpersonal communication and counseling training programs. Together these activities aimed to improve the quality of contraceptive services, empower clients to actively seek contraceptive information and services, and promote the concepts of 'responsible husband' and 'well-planned family'.

Support for Service Delivering Integration (SSDI-Communication) is a social and behavior change communication (SBCC) project that promotes normative and behavior change in several health areas. The Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU•CCP) implements the program in partnership with Save the Children in Malawi and several local organizations. An important feature of the SBCC program is that it is one among three allied projects that collectively form USAID’s SSDI-Communication program.

By 2015, SSDI-Communication envisions a Malawi where families are better able to advocate for their own health, are practicing positive health behaviors, including timely use of EHP services, and are engaging with a responsive health care system. The goal of SSDI-Communication is to contribute to progress in three critical areas: reducing fertility and population growth, which are essential for attaining broad based economic growth; lowering the risk of HIV/AIDS to mitigate the enormous impact on human resources and productivity; and, lowering maternal and infant and under-five mortality rates.

The project will have both broad national coverage through mass media, campaigns, and capacity building, as well as intensive implementation through that project’s local partners. The focal districts include: Mangochi, Machinga, Phalombe, Nsanje, Chikhwawa, Kasungu, Dowa, Salima, Lilongwe (urban and rural), Chitipa and Karonga.

Egypt’s Integrated Health Services Project TAKAMOL, is a five-year project funded by USAID and led by Pathfinder International. TAKAMOL promotes an integrated model for strengthening maternal/child health, family planning, and reproductive health services. TAKAMOL, named for the Arabic word for "integration," aims to renovate and equip primary health care clinics and hospitals in Egypt as well as improve management structures and improve the quality of integrated health services in clinics and hospitals now and into the future. CCP is charged with implementing positive behavior change in target communities. In particular, CCP uses participatory and “hands on” training approaches including “on the job” training to improve the interpersonal communication and counseling (IPC/C) skills of service providers and outreach workers in primary health care facilities, hospitals and communities. CCP also provides strategic coordination between TAKAMOL and Egypt’s Communication for Healthy Living (CHL) project to ensure that messages, materials and activities are linked.

The Urban Health Initiative (UHI) funded by the Bill and Melinda Gates Foundation is part of a larger global initiative spanning four countries – India, Nigeria, Kenya and Senegal. In India, the project operates in Uttar Pradesh (UP), India’s most populous state, with a focus on four core cities: Aligarh, Agra, Gorakhpur and Allahabad. UHI is a consortium whose goal is to increase the contraceptive prevalence rate (CPR) among the urban poor of UP. CCP leads the demand generation strategy of UHI and promotes modern family planning methods for spacing and limiting children through an innovative mix of mass media platforms and products. Using a layered approach, CCP has created a comprehensive package of media products to inspire behavior change: mass media spots inspire change with a catchy tagline, behavioral films use entertainment education to model couples asking for and successfully using family planning methods, role model films document real stories of satisfied adopters of family planning in each of the core cities, and community events advocate for the need to support family planning and allow couples from city slums to experience family planning counseling and hear first-hand success stories from their peers who are celebrated and rewarded in “Happy Couple” contests. CCP is also leading a pilot mobile health intervention that targets men in city slums.