Training and Capacity Building

Through a wide range of training activities, the Center for Communication Programs seeks to develop a cadre of public health professionals who are well-versed in strategic communication. To achieve this goal, CCP offers trainings to address the growing health communication needs in national and local programs. Our workshops cover topics ranging from health communication and advocacy, to strategic leadership and management.

All training activities are structures around the needs of the participants, and are guided by programmatic experience and state-of-the-art theoretical and conceptual frameworks. We incorporate theories such as the P-Process, Social Change, Health Communication Partnership Results Framework, STARGUIDE Framework, and GATHER, while designing workshops within the context of specific projects and programmatic goals, thereby proving pragmatic direction and benchmarks. Manuals, CD-Rom based learning materials, and a wide range of electronic tools, developed specifically for these purposes, are used in our workshops.

CCP has far-reaching experience both designing and delivering communication training for development. We have undertaken programs to build the communication capacity of local counterparts in over 35 countries and have trained more than 3000 individuals. Through the Johns Hopkins Bloomberg School of Public Health, we have conducted both on-site and distance education courses. Course participants have included policy makers, administrators, health educators, program officers, journalists, and donor agency staff.

Alumni networks across Africa and Asia enable graduated of our workshops to remain in contact, share ideas, and advocate for effective health communication policies and strategies. Furthermore, our training programs are institutionalized through collaborations with local partners, thus ensuring that the training remains effective long after the end of our workshop.

We believe that:

  • Learning sparks the vision that inspires hope and change in the face of overwhelming obstacles.
  • Learning nurtures the skills needed to build a critical mass of health communicators who can bring programs and institutions to higher levels of performance.
  • Learning kindles a spirit of teamwork and opens us to work in true partnership with health professionals through the world.

Click here to view CCP's Training Tools.

Learn more about the 2012 Leadership in Strategic Health Communication Workshop.