CCP’s scientific research methodology for health communication program planning and evaluation examines the links between the program activities and changes in the intended population’s knowledge, attitudes, beliefs, perceptions and practices in order to determine not only if change occurred, but how and why it occurred. To do so, the research staff at CCP employs a range of qualitative and quantitative methodologies. Often working in collaboration with local firms, the research staff at CCP takes advantage of its collective and multidisciplinary expertise to make sure that the selection of methods fits the needs of the program, whether in its early stages or in the intermediate and final phases.
CCP follows a theory-based approach for its program and research activities. The goal of this approach is to identify the underlying causal mechanisms and the contextual programmatic elements that generate the observed effects, rather than simply quantifying change. Specifically, theory-based research focuses on the sources and barriers to behavior change at individual, household, community and environmental levels. Most importantly, it helps identify why programs have an impact and how they can be improved.
With superior researchers, and extensive experience, CCP is able to respond to any health communication need that arises around the world. We can design programs to support processes used by organizations with whom we might be called upon to work, and will provide appropriate research support at every stage of the process.