Leadership in Strategic Health Communication Workshop
Workshop May 31 - June 19, 2009
An intensive learning opportunity for decision-makers, administrators, health educators, program officers, and donor agency field staff.
The Center for Communication Programs presents the 22nd Leadership in Strategic Health Communication: Making A Difference in Infectious Diseases, HIV/ AIDS and Reproductive Health (formerly called Advances in Health Communication and Advocacy Workshop). The new curriculum and title responds to changing health needs around the world and provides for a more need based course content. The course has expanded its modular structure to allow specialization through "multi-track" sessions on three core areas: Infectious diseases with special attention to tuberculosis and malaria, HIV/AIDS and reproductive health. The newly redesigned course now incorporates some of the latest thinking on leadership development and applies them to strategic health communication planning.
Guided by international communication and health experts, participants explore the elements of effective behavior development communication and advocacy programs to create more competent and health literate societies. The core communication curriculum has been enhanced with state of the art knowledge and supplemented by three specialized tracks on current health issues and trends. Public health experts who are leaders in their respective fields will facilitate multitrack sessions.
The learning atmosphere is lively, friendly, creative and focuses on specific learning needs. The learning process emphasizes the whole individual and "learning by doing". Participants learn from each other, from knowledgeable trainers, from the resources of the Johns Hopkins University, and from the worldwide experience of the Center for Communication Programs.
Workshop Participants Learn to:
- Apply key leadership principles in designing strategic health communication programs.
- Think strategically to design communication programs.
- Listen to the audience to develop participatory programs.
- Follow the P Process to build programs systematically.
- Enhance advocacy skills.
- Use multi-media for messages that lead to behavior change.
- Build institutional capabilities to develop self-sustaining programs.
- Manage health communication projects that respond to people’s needs.
- Educate with entertainment to reach a broader audience.
- Improve interpersonal communication skills and face-to-face interactions.
- Strengthen community mobilization skills with grass roots communication.
- Emphasize informed choice in client-centered counseling and materials.
- Develop a complete communication program with SCOPEWEB, an interactive computer tool.
- Attract corporate and media support to leverage communication program costs.
- Evaluate communication programs to improve future performance.
Admission to the workshop
Applications have to be received as early as possible due to
changes in U.S. immigration regulations that govern the
B1/B2 visa classification. All workshop participants who are
not U.S. citizens or U.S. permanent residents and require a
U.S. visa to enter the U.S. must apply for a J-1 Short Term
Scholar Visa if their funding is from a US source (such as
USAID, CDC, US based NGO, etc.). In this case, CCP can
assist in the completion of the J-1 Non-Immigrant Status
Visa application and will serve as the workshop sponsor in
this capacity. However, participants must secure their own
financial sponsorship. Although, we assist with the application
process, we can not guarantee that a visa will be issued
at any US Consulate office.
If the source of funding is not from a US institution, the participants
may apply for a B1/B2 visa if they wish. The visa
application process can take between 2-5 months please
apply early so that there is sufficient time for processing and
approval.
Participants must be fluent in written and spoken English.
We strongly advise applicants to apply early due to the
large number of applicants expected and a limited number of
places. We require all participants live in the workshop
venue and to attend all sessions without exception.
The workshop fee is now offered at a discounted rate of US $5,450 if paid by April 1, 2009. Fees paid after April 1, 2009 will be paid at the regular $5,700 for the classroom phase. The fee includes trainer costs, background materials, supplies, in-workshop transportation, field trips, and certificate awards. The fee does not include application fee, visa application administrative fee, round-trip travel to Baltimore or living expenses. If you are interested in attending, we encourage you to seek funding support early to secure a place. Potential funding sources include:
- USAID country missions, United Nations agencies such as UNFPA, WHO, UNICEF
- International agencies working in reproductive health, HIV/AIDS, malaria, tuberculosis, and other infectious diseases
- National and local government agencies
- Private foundations and corporations
Redesigned Curriculum
The four week format has been changed to three
weeks of formal classroom learning followed by an
optional one week of coaching with selected public
health and communication experts. The coaching
phase allows participants to consult with CCP and JHU
staff regarding participants' workplans, project proposals,
and current projects. The three-week classroom learning
program uses SCOPE WEB, the web version of
the highly acclaimed learning software SCOPE
(Strategic Communication Planning and Evaluation).
This version taps the power of the Internet to access
valuable databases, photobanks, maps, charts and other
web-based resources.
Workshop Accommodations
Participants will reside at a hotel that is within walking
distance of a variety of services and public transportation.
The participants’ package will include a spacious
room equipped with a king bed, a private bathroom,
cable TV, coffee maker and free wireless data connections.
There is a desk , iron, and ironing board in every
room. The hotel also offers an outdoor pool, Fitness
Center and restaurants on premises. Each participant
will receive buffet breakfast, lunch, and a manager’s
reception serving snacks. Dinner is not included.
Participants must deposit 50% of the hotel room charge
at least 60 days before the start of the
workshop. Without a deposit, a room can not be guaranteed.
Hotel Accommodations are not part of the tuition.
Cancellation Policy: Participants must cancel by April
25, 2009 to receive a full refund. After April 25, 2009
JHU will only refund 50% of the tuition cost and the
hotel deposit is non-refundable.
The LSHC workshop integrates
communication theory and experiential
learning. The workshop features SCOPE
WEB, an exciting, easy-to-learn, computer
software program that guides participants
through the steps of designing effective
health communication and advocacy
strategies.
Center for Communication Programs
The Center for Communication Programs reaches
people in more than 100 countries to help them make
important decisions about their health. The Center is
part of the Johns Hopkins University’s Bloomberg
School of Public Health which is known internationally
for its leadership and research in public health. The
Center operates in more than 60 developing countries.
As
part of the K4H (Knowledge for Health) Project, the Center publishes Population Reports, the authoritative review journal
on family health topics, and maintains POPLINE, an
international population database available on compact
disc.
Course Director:
Benjamin V. Lozare, Ph.D.
For More Information Contact:
Course Coordinator
Alsandria Miller
ammiller@jhuccp.org
Johns Hopkins Center for Communication Programs
111 Market Place, Suite 900
Baltimore, Maryland 21202-4012 USA
Telephone: (410) 659-6300/Fax: (410) 659-6266
E-mail: traininginfo@jhuccp.org
