NORTH AMERICA
Red Ribbon Campaign
The Red Ribbon Question Mark HIV Testing Campaign is a comprehensive multimedia campaign developed to encourage testing for HIV. The campaign reaches pregnant women, prenatal care givers, and individuals practicing high risk behaviors such as injecting drug users and men who have sex with men. The campaign focuses on high prevalence areas of Baltimore through transit advertisements, radio, television, brochures, and support from community- and faith-based organizations with testing activities.
Contact: Jim Williams, jwilliams@jhuccp.org
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