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CCP provided technical assistance to the CDC's AIDS/STD Prevention and Control Project. This project was the first large-scale effort to pursue new frontiers in BCC interventions and research to promote riskreducing behavior change among female commercial sex workers and their male clients with the intent of reducing the spread of STIs and HIV. The project is now complete.
Contact: Patricia Poppe, ppoppe@jhuccp.org
The Vida da Rua (Life in the Street) project, funded by the National Institutes of Health, was a multifaceted intervention looking at the epidemiological, cultural, and behavior change aspects of HIV/AIDS prevention among street youth in Belo Horizonte. Implemented in collaboration with the Johns Hopkins Bloomberg School of Public Health and the Federal University of Minas Gerias, the project used entertainment-education to reach street kids with messages that reflected their lifestyle and promoted the idea that street-smart youth can stay strong by preventing AIDS. This project is now complete.
Contact: Alice Payne Merritt, amerrit@jhuccp.org
A two-week training workshop conducted in Haiti in November 2002 trained program managers to design appropriate, effective, and comprehensive communication interventions to reduce HIV and AIDS in Haiti. During the workshop, participants acquired knowledge of specific technical HIV/AIDS related issues and shared their experience relevant to the topics. The participants applied the knowledge acquired to their own situation. A variety of indicators were used to measure the success of the workshop. Tests were administered at the beginning and the end of the workshop to assess participant knowledge and skills. Two forms of a final evaluation were also conducted.
Contact: Ma Umba Mabiala, mmabiala@jhuccp.org
With technical assistance from CCP's Population Communication Services project, the IEC Committee designed a communication campaign intended to reach two audiences: 1) decision-makers, to help them support prevention programs, increase access to treatment, and eliminate the stigma surrounding HIV/AIDS; and 2) young people ages 12–25 to help them decrease their high-risk patterns of sexual activity and increase their risk perception. The AIDS prevention campaign is promoting sexual abstinence, postponement of sexual debut, reduction of sexual partners, consistent use of condoms, and sexual fidelity. The campaign is also disseminating information on the social and economic impact of HIV/AIDS in the country.
Contact: Patrick Coleman, pcoleman@jhuccp.org
CCP and the local NGO Nimehuatzin are implementing an intersectoral community mobilization project to assist the AIDS Action Group from the municipality of Chinandega to support health communication initiatives in the school system, health system, and local government. This project complements a national communication campaign, implemented by the National Commission on Reproductive Health with technical assistance from CCP, that focuses on the use of BodyGuard condoms for protection against unintended pregnancy and STI/HIV/AIDS. A parallel social marketing program, implemented by PROFAMILIA with technical assistance from CCP, is increasing access to condoms and other contraceptives.
Contact: Robert Ainslie, ranislie@jhuccp.org
CCP and the Population Council conducted Peru's first national mass media and advocacy HIV/AIDS prevention program entitled Proyecto SIDA (The AIDS Project) in partnership with the Ministry of Health. The media campaign reached men and women (ages 15-24) through television spots, radio spots, slides for movie theaters, press releases, and newspaper articles. The advocacy component focused on local and national policymakers. Journalists participated in three workshops to improve the accuracy and credibility of AIDS reporting, and after the campaign, the mass media became the main source for AIDS information. The project is now complete.
Contact: Patricia Poppe, ppoppe@jhuccp.org
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