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The World Bank's Projet Population et Lutte contre le SIDA (PPLS) received technical assistance from CCP to develop a comprehensive information, education, and communication (IEC) strategy and campaign to address HIV/AIDS and other reproductive health issues. The President of Burkina Faso launched a multimedia adolescent health campaign, including a rural radio program, radio drama series, radio and television spots, pamphlets, posters, a comic-style booklet, two dramas, and youth-friendly training for service providers that disseminated HIV/AIDS messages. This project is now finished.
Contact: Amelie Sow, asow@jhuccp.org
Through a grant from the CDC, CCP established an AIDS Resource Center in Addis Ababa. With support from USAID, CCP provided technical assistance to the National Office of Population in Ethiopia in developing a radio serial drama called “Journey of Life” that showed urban youth how to protect themselves from HIV/AIDS. In collaboration with UNICEF, CCP strengthened the behavior change communication capacity of members of the National and Regional AIDS Councils through training courses and has developed a training-of-trainers curriculum and training course for voluntary counseling and testing (VCT).
Contact: Kate Stratten, kstratten@jhuccp.org
Ghana's first national HIV/AIDS prevention program, Stop AIDS, Love Life, was launched in February 2000 by the Ministries of Information and Health, the Ghana AIDS Commission and the Ghana Social Marketing Foundation (GSMF), with technical assistance from CCP and support from USAID. The first phase, “Shattering the Silence,” integrated mass media and community level interventions by promoting greater use of HIV-protective behaviors—Abstinence, Being faithful to one partner and Condom use (ABC). Mass media interventions included television and radio spots, a music video by well known artists, mobile video screenings and dialogue in community rallies throughout the country, and wide dissemination of HIV/AIDS print materials. Researchers measured the impact of the first phase and found a dramatic rise in condom sales, increased knowledge and awareness of sources of infection and prevention, and an increase in perception of personal risk. Subsequent phases of the campaign emphasized compassion for those living with HIV/AIDS, and involved tribal leaders and religious leaders. The Christian Council of Ghana is now coordinating religious groups in implementing the Reach Out, Show Compassion phase of the program. The new program aims to increase the number of religious organizations and congregations and humanitarian groups engaged in HIV/AIDS issues. Training programs for 900 clergy, Imams, and other religious leaders are being held throughout Ghana to help set up compassion programs. Television and radio spots also support a compassionate response by quoting directly from the Bible or Koran where compassionate behavior is demonstrated. Because cultural and community contexts are frequently cited as critical to behavior change in Africa, the “Journey of Hope” (JOH) life skills tool was developed by CCP for the Stop AIDS Love Life program. The JOH helps establish the link between an individual's goals in life and current HIV prevention behaviors. It also includes fun and interactive activities that help to build supportive social networks in communities. CCP also helped develop the award-winning television serial drama “Things We Do for Love,” the number-one rated television show in Ghana, according to an independent ratings survey. The show, which is Ghanaian written, produced and directed with support from the GSMF, CCP and USAID, has been broadcast since 2001. It focuses on issues relevant to youth and HIV/AIDS.
Contact: Ian Tweedie, itweedie@jhuccp.org
The PRISM Project (Pour Renforcer les Interventions en Santé reproductive et MST/SIDA or Strengthening Reproductive Health and Sexually Transmitted Diseases/AIDS Interventions) carried out multimedia activities with religious leaders as part of its program to involve men in reproductive health and HIV/AIDS in 1999 and 2000. The activities included conferences involving religious leaders, production and wide dissemination of a video, radio programs, and print materials addressing reproductive health and HIV/AIDS. From July 2000 through December 2001, PRISM implemented a dual protection campaign for youth to prevent HIV/AIDS and unintended pregnancies through youthdriven, community-based interventions and mass media. The strategy included a peer education program, community launches and meetings, rural radio programs, print materials, and the orientation and support of local merchants. The effectiveness of the peer educator approach has inspired the Ministry of Health to allocate funds to all of its district Health Promotion Offices to start youth peer education programs in every district in 2003.
Contact: Amelie Sow, asow@jhuccp.org
CCP's work in Namibia centers around a youth lifestyle radio variety show that enables young people to learn the facts about HIV while developing important life skills, such as critical thinking, decisionmaking, and making healthy choices. A collaborative partnership between CCP, local universities, community-based NGOs, and the commercial sector helped Namibian youth develop the radio show, which is supported by USAID. In addition, CCP helped the Ministry of Information and Broadcasting develop a comprehensive national HIV/AIDS communication strategy. In the coming years, activities are expected to expand into the arena of voluntary counseling and testing (VCT), preventing mother-to-child transmission (PMTCT), and support for people living with HIV/AIDS.
Contact: Patrick Coleman, pcoleman@jhuccp.org
In Lagos, CCP provides assistance to the Youth Empowerment Foundation's hotline, a 24-hour information and counseling service about HIV/AIDS and other reproductive health issues. The hotline also provides referrals to five VCT sites as well as other local health services. To promote the HIV/AIDS hotline program, CCP staff helped launch a mass media campaign (television, radio, newspaper, and print materials) in November 2001. To support HIV and AIDS counseling, the Nigeria program developed a hotline counselor skills-building training program to improve practical counseling skills as well as knowledge about HIV and related issues. The project also produced an HIV/AIDS question and answer book for health care providers. This book provides up-to-date information about HIV and answers frequently asked questions on a full range of HIV and AIDS related issues. For clients, the Nigeria program is adapting the “Are You at Risk?” counseling tool and leaflet that focuses on dual protection, personal risk assessment, risk reduction, and prevention.
Contact: Kate Stratten, kstratten@jhuccp.org
CCP worked in Rwanda to promote HIV/AIDS awareness, motivate youth to practice safer sex, and break the stigma surrounding AIDS. The KUBA (Life Force) campaign, launched in May 2001, focused on community participation and entertainment-education events to galvanize youth ages 15 to 19 to choose a healthier lifestyle. The campaign held Town Hall meetings where youth met with policymakers, and concerts at the national and local level. Young people became members of KUBA fan clubs, engaged in sports activities, and participated in interactive games and contests in schools across the country. This project ended on June 30, 2002.
Contact: Esther Braud, ebraud@jhuccp.org
STI/HIV/AIDS prevention and care is a major component of the Maternal Health/Family Planning Project in Senegal. With CCP support, the Reproductive Health division of the Ministry of Health is implementing a distance-learning program for community health workers. It is also currently supporting community mobilization efforts with other cooperating agencies in four regions. The Child Survival/Family Planning Project also addressed STI/HIV/AIDS prevention. In collaboration with the National Health Education Unit, CCP designed a five-year strategic program that included a focus on men through the radio soap opera Yen Bu Diis (Heavy Burden); promotion of a regional hotline for youth ages 15-24 through radio spots; production and dissemination of a video highlighting a rap, poetry, and theater contest; a series of 10-minute video journals; and discussion guides and posters on STI/HIV/AIDS for health providers. With local private and public sector partners, the project revised and integrated HIV/AIDS within the national curricula for health and community workers.
Contact: Amelie Sow, asow@jhuccp.org
CCP provided technical assistance to UNICEF in Sierra Leone that included a two-week workshop for the Ministries of Information and Health to develop a national HIV/AIDS strategy with a group of 40 stakeholders from government and civil society. The group set up a system to create consensus among all stakeholders in the HIV/AIDS field. A second two-week workshop on message and material design focused on youth as an audience. It included the first Youth Action Media Workshop, where youth participants led their own focus groups to discuss their perception of HIV/AIDS, reasons they might take risks, and ways to approach risky behaviors. The workshops resulted in a national HIV/AIDS logo, songs, radio spots, and theater scripts. In collaboration with key Ministries, UNICEF is currently producing a series of print materials, which will be distributed at activities mobilizing youth into preventive action.
Contact: Peter Roberts, proberts@jhuccp.org
CCP works with many partners in South Africa to strengthen and expand ongoing interventions. CCP assists the Department of Health's national HIV/AIDS prevention program in the areas of capacitybuilding, improving quality and access to services, and educating youth. CCP helped Lifeline, which operates the national AIDS Helpline, respond to overwhelming demand by assisting them to set up a centralized, computerized call system. The Helpline runs 24 hours a day and is the most frequently dialed hotline in Africa, receiving more than 400,000 calls every month. CCP also provided assistance to DramAide to scale up its skills-based, gender sensitivity training for young people using interactive drama and video. DramAide and CCP are now collaborating on a project that places a person living positively with AIDS on tertiary campuses to educate others about living with the disease and also break down stigma and stereotypes. Through its partnership with the Valley Trust, CCP is working to improve quality in VCT services, and with Medical Care Development International. With partner CADRE, CCP is developing a new entertainment-education television series about youth lifestyles and a media advocacy program to insure better, more accurate HIV/AIDS media coverage. Lastly, in conjunction with the University of Natal, CCP has developed a pioneering graduate level course on “Health Promotion through Entertainment-Education.”
Contact: Patrick Coleman, pcoleman@jhuccp.org
CCP assists the National AIDS Control Program in Tanzania to strengthen behavior change communication (BCC) programs through a national HIV/AIDS communication strategy entitled From Awareness to Action and through a regional youth program called ISHI (live in Kiswahili). The programs focus on youth ages 15-24, through a variety of mutually reinforcing mass media and community-level activities, such as concerts, football games, and youth rallies, to increase HIV/AIDS risk perception and refer youth to services. The upbeat and positive messages convey that “you can't tell by looking,” and “if you delay having sex or use a condom every time, you will realize your dreams.”
Contact: Ian Tweedie, itweedie@jhuccp.org
Under the Delivery of Improved Services to Health (DISH) Project, CCP implemented a series of HIV/AIDS programs, including Safer Sex or AIDS: the Choice is in Your Hands, in 10 rural districts. Interventions included the Straight Talk radio program and newsletter, radio spots, quizzes, posters, and a music contest, Hits for Hope. Another phase of the program was called, Take Control of Your Life, which encouraged Ugandans in 12 rural districts to get HIV testing and counseling. Activities during this phase included two HIV/AIDS-related dramatic videos, the Health Matters newsletter, posters, radio spots and messages incorporated in two radio programs, Choices and Straight Talk, as well as cue cards and a flipchart for health workers. HIV/AIDS interventions of the DISH II Project were designed to reach pregnant women (to prevent mother-to-child transmission) as well as other groups at risk of transmitting the virus. The project also expanded demonstration sites to offer adolescent-friendly reproductive health services with particular emphasis on prevention of STI/HIV/AIDS and unintended pregnancy. CCP's work in Uganda is now complete.
Contact: Cheryl Lettenmaier, clettenmaier@imul.com
The Zambia Integrated Health Package Communication and Community Partnership (ZIHPCOMM) is implemented by CCP in partnership with CARE, Africare, and the Manoff Group. The Helping Each other Act Responsibly Together (HEART) campaign, now in its second phase, was designed for youth by youth. It reaches 15-19-year-olds through five television spots that promote abstinence/delay or consistent condom use. Complementary radio spots and songs (in seven local languages) and a range of print materials contribute to efforts to encourage abstinence as a social norm, or consistent condom use for those who choose to remain sexually active. Approximately 74 percent of male viewers and 68 percent of female viewers said the spots prompted them to talk with others, decide to abstain from sex until more mature, or use a condom. FACEAIDS: AIDS in the Workplace is a program that builds awareness at work sites about HIV prevention through group education and prevention sessions, training of peer educators among the employees, distribution and promotion of male and female condoms, and referrals to VCT and family planning services. This program also assists in the formulation of an HIV/AIDS policy for organizations. HIV/AIDS prevention and VCT-related information is also included in The Better Health Campaign, which engages communities in the process of improving their own health, particularly in light of ongoing health reforms. The multimedia campaign featured a different health topic each month and included HIV/AIDS. The Neighborhood Health Committee (NHC) Strengthening Package, through a distance education radio program, training and health information cards, also addressed HIV prevention and services. Youth Grants to Africa Alive!, YM, YAO and Africa Directions also reach primarily young people through music, sports and schools with HIV/AIDS messages.
Africa Alive! is a multi-national network of nearly 100 public and private sector youth and AIDS organizations in Nigeria, Kenya, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe. These organizations use popular entertainment, both mass media and community-based media, to empower youth to get involved in HIV/AIDS prevention. Traveling rallies in Zambia, Tanzania and Nigeria and puppet shows in the slums of Nairobi, Kenya reach youth. Role model workshops reached disc jockeys, musicians and athletes in South Africa, Zambia and Kenya. Africa Alive! advocates greater access to information and resources and produces needs assessments of youth resources and programs.
Contact: www.africaalive.org or Peter Roberts, Proberts@jhuccp.org
Sports for Life (SFL) is an international health program using sports to involve youth and young adults in reproductive health and HIV/AIDS prevention and care activities. SFL is a unique partnership of athletes, sports associations, youth organizations, schools, faith-based organizations, health facilities and public and private organizations. Youth leaders and educators become SFL Coaches and work in their communities with other local youth as peer role models to promote messages that lead to and maintain positive health behaviors. Since 1996, Sports for Life has run programs in over 30 countries. SFL's intended audience is girls and boys, ages 10-24.
Contact: Bill Glass, wglass@jhuccp.org
Web: sportsforlife.net
Family Health and AIDS Prevention/Santé Familiale et Prévention du SIDA (SFPS) is a seven-year regional project with BCC activities in the Ivory Coast, Cameroon, Togo, Burkina Faso, Mauritania, and Niger. SFPS works to increase the availability, accessibility, and use of quality health services including HIV/AIDS prevention and care. Outputs include an HIV/AIDS risk assessment/risk reduction tool, an STI/HIV/AIDS message development guide, and a campaign entitled Wake up Africa!, which produced and launched an HIV/AIDS music video magazine program and seven radio and television testimonials. An HIV/AIDS advocacy video—The Time to Act is Now—reviews discussions on key issues of successful programs held at the 2001 OAU summit on HIV/AIDS. SFPS/BCC provides support to HIV hotlines in Burkina Faso, Côte d'Ivoire, and Togo. SFPS is also implementing a youth STI/HIV/AIDS prevention campaign in Côte d'Ivoire and Burkina Faso. Project staff developed an HIV/AIDS training curriculum and an Islam guide to help religious leaders address their constituents on HIV and AIDS prevention and care and support to people living with HIV or AIDS (PLWHA). SFPS just launched a video featuring success stories of PLWHA in West Africa and a comic style booklet on how to live positively with HIV and AIDS.
Contact: Amelie Sow, asow@jhuccp.org or Claudia Vondrasek, CAV@sfps.or.ci
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