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Entertainment Education Programs
Nigeria: New Dawn Radio Serial Drama
Production began in 1998 following a design workshop which was hosted by the Jam'iyyar Matan Arewa (JMA) Resource Training Center. Three regionally based NGOs, and their associated scriptwriters took part in the workshop. These NGOs were JMA (who developed a drama in Hausa for Northern Nigeria called Jatau's World or Duniyar Jatau), the Catholic Institute for Development Justice and Peace (CIDJAP) (who developed a drama in Pidgin English for Southeastern Nigeria called A New Beginning) and Staywell Foundation (who produced New Dawn, or Ayedotun, in Yoruba for Southwest Nigeria). Each organization wanted to develop an integrated radio serial drama that would include key messages from each of their activity sectors: maternal and child health, family planning, HIV/AIDS/STDs, and democracy and governance. New Dawn was broadcast in Fall 1999 / Winter 2000 on radio stations throughout the southwest of Nigeria. The program was designed to help improve the standard of living and the quality of life for the community. The overall message of the drama was that people can increase their chances of improved quality of life if they plan their families, protect themselves from STIs/HIV/AIDS, ensure that their children receive full immunization and ensure that women enjoy respect and rights to human dignity and association. The medium of radio was chosen because research had shown that it has the greatest reach. The Enter-Educate approach of a drama engaged the attention and interest of the audience. This communication intervention was backed by other strategies and support materials such as t-shirts and brochures. Prizes were also awarded to listeners. |
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In
1997 Johns Hopkins University Population Communication Services,
in collaboration with the Staywell Foundation, an NGO located
in Southwest Nigeria, began work on a radio serial drama called New Dawn (or Ayedotun). The drama was produced in Yoruba. 
© 2005 The Johns Hopkins University. All rights reserved.