Journal Articles

Name Citation
Mass media and interpersonal influence in a reproductive health communication campaign in Bolivia. Communication Research . 25(1): 96-124.
Mass media, ideation, and behavior: a longitudinal analysis of contraceptive change in the Philippines. Communication Research. 2000. 27(6): 723-63.
Mass-media-generated interpersonal communication as sources of information about family planning. Journal of Health Communication. 1(3): 247-65.
Matching the message to the process: the relative ordering of knowledge, attitudes, and practices in behavior change research. Human Communication Research. 1998. 24(3): 366-85.
Measuring the quality of supervisor-provider interactions in health care facilities in Zimbabwe. International Journal for Quality in Health Care. 14(Suppl 1): 57-66.
Media campaigns and perceptions of reality. The Blackwell International Encyclopedia of Communication. 2008; 6: 2820-2824.
Modeling the relationship between descriptive norms and behaviors: A test and extension of the theory of normative social behavior (TNSB). Health Communication. 2008; 23(2); 103-116.
Motivation for late sexual debut in Cote d'Ivoire and Burkina Faso: A Positive Deviance Inquiry. Journal of HIV/AIDS Prevention & Education for Adolescents and Children. 2006; 7(2): 65-88.
Moving toward a theory of normative influences: How perceived benefits and similarity moderate the impact of descriptive norms on behaviors. Journal of Health Communication. 2005; 10(5): 433-450.
Multivariate Causal Attribution and Cost-Effectiveness of a National Mass Media Campaign in the Philippines. Journal of Health Communication. 2006; 11(supp. 2): 69-90 .