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Media campaigns and perceptions of reality. |
Rimal RN. |
The Blackwell International Encyclopedia of Communication. 2008; 6: 2820-2824. |
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Modeling the relationship between descriptive norms and behaviors: A test and extension of the theory of normative social behavior (TNSB). |
Rimal RN. |
Health Communication. 2008; 23(2); 103-116. |
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Intergenerational Transmission of Health: The Role of Intrapersonal, Interpersonal, and Communicative Factors. |
Rimal RN. |
Health Education & Behavior. 2003; 30(1): 10-28. |
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How behaviors are affected by perceived norms: A test of the theory of normative social behavior. |
Rimal RN, Real K. |
Communication Research. 2005; 32: 389-414. |
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Perceived Risk and Efficacy Beliefs as Motivators of Change: Use of the Risk Perception Attitude (RPA) Framework to Understand Health Behavior. |
Rimal RN, Real K. |
Human Communication Research. 2003. 29(3): 370-399. |
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Understanding the influence of perceived norms on behaviors. |
Rimal RN, Real K. |
Communication Theory. 2003. 13: 184-203. |
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A uniqueness to personal threat (UPT) hypothesis: How Similarity Affects Perceptions of Susceptibility and Severity in Risk Assessment. |
Rimal RN, Morrison D. |
Health Communication. 2006; 20(3): 209-19. |
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Moving toward a theory of normative influences: How perceived benefits and similarity moderate the impact of descriptive norms on behaviors. |
Rimal RN, Lapinski M, Cook R, Real K. |
Journal of Health Communication. 2005; 10(5): 433-450. |
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Extending the purview of the risk perception attitude (RPA) framework: Findings from HIV/AIDS prevention research in Malawi. |
Rimal RN, Bose K, Brown J, Mkandawire G, Folda L. |
Health Communication. In Press. |
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Friends talk to friends about drinking: Exploring the role of peer communication in the theory of normative social behavior. |
Real K, Rimal RN. |
Health Communication. 2007; 22(2): 169-80. |
