Neighbors family planning campaign for male involvement

With an average of seven children per woman, Uganda has one of the highest fertility rates and population growth rates in the world. Neighbors, a radio mini-series, was designed as an innovative way to communicate Uganda’s population crisis to men.

Neighbors revolves around the lives of two key characters: Bernard (who has planned his family and has few children) and Fred (who has not planned his large family). Using humor, the drama depicts the problems faced by a man with many children as compared to the relatively stress-free life of a man with a small family. Neighbors was produced in six languages and carried on 12 radio stations over a 6-month period in 2009.

The campaign changed the attitudes of nearly 1 million Ugandans about ideal family size and resulted in almost 500,000 visits to family planning clinics for contraceptive methods.

In 2009, Neighbors was awarded a Global Media Award for Best Serial Drama by the Population Institute.

Neighbors was developed as part of a national communication campaign implemented by the Uganda Ministry of Health in partnership with Health Communication Partnership-Uganda (HCP), a project managed by CCP and funded by the U.S. Agency for International Development (USAID).