GoodLife Campaign

What is your GoodLife?

The GoodLife is an overarching multimedia campaign encouraging reflection about what makes life "good" and links personal happiness to the practice of healthy behaviors. It moves health messages beyond instructive commands to engaging people on issues relevant to their own daily lives. Good Life goes with good health.Think about it!

The overall purpose of the project is to assist the GHS at the national, regional and district levels to support its efforts to achieve health related millennium development goals through sustained and coherent social and behavior change communication (BCC) interventions. BCS aims to increase demand and use of commodities and services and create positive behaviors in the areas of:

Maternal Neonatal & Child Health
Family Planning
Malaria Prevention & Treatment
Nutrition
Water, Sanitation, and Hygiene

The BCS project is a United States Agency for International Development (USAID) supported project managed by the Johns Hopkins Center for Communication Programs (JHU∙CCP) with the Ministry of Health and the Ghana Health Service (GHS).

Entertainment Education

GoodLife All Stars Music Video
GoodLife concert promo

Television Spots

GoodLife goes with Good Health

Lillian Hair Dresser
Teaser Campaign-Looking Good and Feeling Good
Main Campaign- Looking Good and Feeling Good

Macho Taxi Driver
Teaser Campaign- Having a Good Time with my Girlfriend
Main Campaign- Having a Good Time with my Girlfriend

Gideon Footballer
Teaser Campaign- Freedom to Play
Main Campaign- Freedom to Play

Kanuewu Farmer
Teaser Campaign- Speak your Mind!
Main Campaign- Speak your Mind!

Kofi Business Main
Teaser Campaign- Quality Time with my Family
Main Campaign- Quality Time with my Family

Auntie Esi Cloth Seller
Teaser Campaign- Educating my Grandchildren
Main Campaign- Educating my grandchildren

Community Activities

Community Storming Documentary