"Aha ye de" Malaria Campaign

Aha ye de: It’s Good Here

Let’s come together and drive malaria away for the GoodLife. In June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages. The campaign is designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking the BCS’s overarching GoodLife campaign. The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment.

Entertainment Education

Aha ye de-Ntom tom Be Wu Music Video
Eni Bone (Evil Eye) Video
Eni Bone (Evil Eye) Twi Video

Television Spots

Bites
Bites Twi
Karma Sutra
Karma Sutra Twi

Educational Video

Severe Malaria

Malaria Media Launch

Aha ye de Explosion

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