Publications

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A Field Guide to Designing a Health Communication Strategy

Cover, Acknowledgments, Table of Contents & Using this Book (2.1 MB)

Introduction (2.4 MB)

Chapter 1: Analysis of the Situation (3.5 MB)

Chapter 2: Audience Segmentation (2.7 MB)

Chapter 3: Behavior Change Objectives (1.8 MB)

Chapter 4: Strategic Approach (2.8 MB)

Chapter 5: The Message Brief (1.7 MB)

Chapter 6: Channels and Tools (3.1 MB)

Chapter 7: Management Plan (2.7 MB)

Chapter 8: Evaluation Plan (1.6 MB)

Chapter 9: Summary (1.3 MB)

Appendix 1: Behavior Change Theories (1.9 MB)

Appendix 2: Case Studies (3.3 MB)

Appendix 3: Glossary (135 KB)

Appendix 4: Bibliography (142 KB)

or Download the entire PDF (16.8 MB)

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