Communication for Healthy Living (CHL), a seven-year project funded by USAID, aimed to enable Egyptian families and communities to protect and maintain their health. The project was led by CCP in partnership with the Egyptian Government. Through its affiliation with the global Health Communication Partnership (HCP), CHL provided communication support for healthy lifestyles and behavior change on a broad spectrum of health outcomes. More than 1.28 million people were reached by CHL outreach. CCP also worked with CHL to build capacity for health communication among the public, nongovernmental organization (NGO) and private sectors in Egypt.
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TAKAMOL [2]
Egypt’s Integrated Health Services Project TAKAMOL, is a five-year project funded by USAID and led by Pathfinder International. TAKAMOL promotes an integrated model for strengthening maternal/child health, family planning, and reproductive health services. TAKAMOL, named for the Arabic word for "integration," aims to renovate and equip primary health care clinics and hospitals in Egypt as well as improve management structures and improve the quality of integrated health services in clinics and hospitals now and into the future. CCP is charged with implementing positive behavior change in target communities. In particular, CCP uses participatory and “hands on” training approaches including “on the job” training to improve the interpersonal communication and counseling (IPC/C) skills of service providers and outreach workers in primary health care facilities, hospitals and communities. CCP also provides strategic coordination between TAKAMOL and Egypt’s Communication for Healthy Living (CHL) project to ensure that messages, materials and activities are linked.
