The Behavior Change and Social Marketing (BCSM) project, funded by USAID, aims to build the capacity of Rwandan institutions to implement HIV/AIDS prevention, malaria and child survival programs. Led by PSI, BCSM will involve district stakeholders, the private sector and the Government of Rwanda. The five-year cooperative agreement will provide technical support, contributing substantially to Rwanda's national goals and the targets of the U.S. President's Emergency Plan for AIDS Relief (PEPFAR) and President's Malaria Initiative (PMI). CCP is developing and implementing health communication activities and building capacity and technical skills with Rwandan institutions to create sustainable programs.
Featured Projects
In 2005, the President's Emergency Plan for AIDS Relief (PEPFAR) selected a consortium to implement the USAID-funded Community HIV/AIDS Mobilization Program (CHAMP). The CHAMP consortium included CCP, CHF International, Catholic Relief Services and Social Impact. The program drew upon the expertise of numerous Rwandan partners, including Caritas-Rwanda, the Rwanda Women's Network and the Rwanda Network of People Living with HIV/AIDS, among others. CCP took the lead role in planning, management and delivery of training and technical assistance in BCC and was responsible for designing strategies and messages that resonated with both men and women in urban and rural areas.
The Regional Outreach Addressing AIDS through Development Strategies (ROADS) project, a three-year project funded by USAID, addressed HIV prevention along the transport corridors of East Africa. Led by Family Health International (FHI), ROADS aimed to reduce HIV transmission, improve care, and reduce the impact of HIV and AIDS along Kenya and Uganda’s highways. CCP assisted ROADS in strengthening the institutional and technical capacity of implementing partners, as well as HIV and AIDS professionals. CCP developed approaches and tools for emerging issues, such as alcohol abuse and gender-based violence, and built the capacity of community-based partners to implement effective community outreach.
