Overview
The Health Communication Partnership Associate Award (HCP AA), a six-year project funded by USAID, addresses individual and community health priorities in Zambia. The project is led by Save the Children in partnership with CCP, the International HIV/AIDS Alliance, the Zambian Government and many local nongovernmental organizations in Zambia. HCP AA builds on the foundation of ZIHPCOMM which changed individual behavior, mobilized communities, created an enabling environment for sound health practices, and made social services more people-centered. CCP uses the strategic approaches of community mobilization, leadership, mobilization of youth, and message harmonization to support Zambian health priorities around HIV/AIDS, family planning and reproductive health, child survival, adolescent health and malaria.
Accomplishments
In partnership with SFH and ZCCP, produced and launched the “One Love-Kwasila” (OLK) multi-media campaign addressing multiple concurrent partnerships and other key drivers of HIV through TV, radio, branding of buses, internet and SMS; Club Risky Business, a 10 part TV mini-drama, is the centerpiece of OLK.
Created “Rhythm of Life” Zambia’s first music festival and health fair, which provided family planning, reproductive health and maternal and child health services; HIV counseling and testing; counseling and referral for male circumcision; malaria testing; and other health counseling services.
The “Living and Loving” radio learning program reaches out to people living with HIV and caregivers through more than 100 radio listening groups. Many community leaders report the program’s role in reducing stigma and increasing the number of people disclosing their HIV status.
Trained drama groups to do effective forum based theatre and engage audiences in post performance discussions.
Developed the “Men’s Health Toolkit” – the first comprehensive resource guide and flipchart addressing men’s reproductive and sexual needs, including male circumcision.
Applied a validated community capacity index to a population based survey for the first time and found perceptions of improved capacity.
