Overview
The Environmental Services Program (ESP), a five-year program funded by the USAID, sought to promote better health through improved water management and increased access to safe water and sanitation in Indonesia. Led by Development Alternatives, Inc. (DAI), ESP took a “ridge to reefs” approach to link water resources management with improved health. CCP’s role was to direct the strategic communication for behavior change components of the project. Behavior change focused on community groups and school systems and addressed hygiene issues such as hand washing with soap to reduce diarrhea prevalence. CCP also worked with local media networks to build awareness of and discourse about key water, environment, and health issues through regular multimedia campaigns.
Accomplishments
- Created and launched the National Campaign for Hand Washing with Soap. The campaign used posters, leaflets, children’s games, television ads and radio jingles to raise awareness and promote hand washing behavior. The campaign culminated with a national hand washing event that mobilized schools and communities.
- Designed and implemented an innovative approach to working with rural, urban and peri-urban communities. Thirty-six field assistants were recruited and trained in facilitation techniques with communities, an important behavior change tool for inspiring confidence and leadership at the community level to initiate change.
- Strengthened the capacity of communities, governments, the private sector, local institutions, and NGOs to advocate for expanded delivery of key environmental services through improved water resources and protected areas management.
- Advocated with local media networks through trainings and media campaigns to build awareness about key water and health issues and motivate discussion and action.
