CCP's Global Program on Malaria consolidates its ongoing projects in malaria prevention and control, which include behavior change communication, advocacy, and health marketing and promotion of insecticide-treated nets and anti-malarial medicines.
Our program uses strategic health communication to promote behaviors that help prevent and promptly treat malaria, and to advocate with global bodies and at country level to increase funding for malaria control. CCP's Malaria program employs innovative research methods and communication strategies to bridge the gap between ownership and use of long-lasting insecticidal nets (LLINs), improve treatment-seeking behaviors and case management, and support local and national governments to effectively allocate funds to reduce the burden of the disease in their communities.
CCP has two decades of experience in malaria. On both the global and regional levels, CCP has developed frameworks demonstrating how integrating communication into large-scale programs can contribute to malaria control. Our malaria work includes:
NetWorks Project - A comprehensive and innovative program that bridges the key technical areas of advocacy, policy, distribution, monitoring, and communication for increased access and use of long-lasting insecticidal nets in malaria-endemic countries.
Voices for a Malaria-Free Future – A multi-country advocacy project designed to increase awareness of malaria’s burden and funding for effective malaria control, leading to elimination.
AFFORD – A public-private partnership aimed at growing the market for a wide variety of health-related products and services, including malaria treatment and LLINs in Uganda.
Stop Malaria – A five year project aimed at increasing coverage and use of key life-saving malaria interventions in Uganda.
SuNMaP – A five year DFID-funded five year program led by Malaria Consortium, implementing malaria control and prevention activities in six Nigerian states. CCP is implementing the behavior change communication output, designed to increase community awareness and demand for effective malaria treatment and prevention.
COMMIT – A five year program in Tanzania targeting communities and individuals to promote the correct use of LLINs, encourage prompt treatment seeking, improved case management, intermittent preventive treatment for pregnant women, and acceptance of IRS.
CCP collaborates with many international, governmental and private organizations, including WHO, USAID, UNICEF, PSI, DFID, Global Health Council, World Vision, and the World Bank. A strong partner in the Roll Back Malaria Partnership, CCP shares its expertise in health communication and advocacy with other malaria experts in governmental development agencies, non-governmental organizations, and research institutions.
Contact Person
Claudia Vondrasek cvondras@jhuccp.org [1]Matthew Lynch mlynch@jhuccp.org [2]
Projects
AFFORD began as a five-year (2005-2010) health marketing initiative in partnership with Futures Group International, the Malaria Consortium, Pulse Communication, Aclaim Africa and Communication for Development Foundation of Uganda and funded by USAID. With a three year extension (2011-2013), AFFORD will be led by CCP in partnership with Uganda Health Marketing Group (UHMG) to continue to integrate health communication and social marketing techniques to address a variety of health issues and behaviors in Uganda.
Assistance Technique Nationale Plus (ATN Plus) is a five-year project funded by USAID, designed to improve national capacity to implement high impact health services and promote healthy behaviors. The project is led by Abt Associates, in partnerhship with Care International, Intrahealth, Helen Keller International, Gruope Pivot and CCP. In collaboration with national counterparts, CCP supports design and implementation of BCC activities to increase utilization of key health services. The project currently works in 35 districts covering maternal health, family planning, nutrituion, immunization, malaria and health systems strengthening. This is a follow on project to the original five-year ATN project.
The Behavior Change and Social Marketing (BCSM) project, funded by USAID, aims to build the capacity of Rwandan institutions to implement HIV/AIDS prevention, malaria and child survival programs. Led by PSI, BCSM will involve district stakeholders, the private sector and the Government of Rwanda. The five-year cooperative agreement will provide technical support, contributing substantially to Rwanda's national goals and the targets of the U.S. President's Emergency Plan for AIDS Relief (PEPFAR) and President's Malaria Initiative (PMI). CCP is developing and implementing health communication activities and building capacity and technical skills with Rwandan institutions to create sustainable programs.
Communication and Malaria Initiative in Tanzania (COMMIT) is Tanzania’s flagship behavior change communication (BCC) program for malaria. It is a five year project funded by USAID and the President’s Malaria Initiative (PMI). CCP leads COMMIT in partnership with Jhpiego, Population Services International (PSI), the Research Triangle Institute (RTI), PMI and the Tanzania Ministry of Health and National Malaria Control Program (NMCP). The program is implementing a comprehensive strategy for behavior change and communication in the prevention and case management of malaria in mainland Tanzania. Specifically, COMMIT supports the NMCP Communication Strategy objectives of (1) influencing positive behavior change among target audiences through a comprehensive approach, (2) improving the flow of information to key target audiences, and (3) advocacy to raise the profile of malaria.
Community Participation for Action in the Social Sector (COMPASS) was a four-year project funded by USAID in partnership with the Federal Government of Nigeria. Led by Pathfinder International, COMPASS aimed to improve the quality of health care and education in Nigeria’s communities. The project included five American organizations and four Nigerian partners and laid the foundation for sustainable improvements in reproductive health/family planning, child survival and basic education. CCP led the implementation of community mobilization, demand creation, communications and communication-support activities.
The Ghana Behavior Change Support (BCS) project is a four-year, USAID-funded project managed by the Johns Hopkins Center for Communication Programs (CCP) in partnership with the Ministry of Health and the Ghana Health Service (GHS).
The overall purpose of the project is to assist the GHS at the national, regional and district levels to support its efforts to achieve health-related millennium development goals through sustained and coherent social and behavior change communication (BCC) interventions. BCS aims to increase demand and use of commodities and services and create positive behaviors in the areas of:
- Maternal Neonatal & Child Health
- Family Planning
- Malaria Prevention & Treatment
- Nutrition
- Water, Sanitation, & Hygiene
The BCS project is audience focused and driven by the community and family level where behavior and norms are formed. The primary focus is on households with children and youth, and the communities they live in, the providers they go to and the district and national leaders that impact them. The project employs the Communication for Social change model. This aims to blend community, interpersonal and mass media approaches building synergy around three strategic elements or engines.
BCS PLATFORMS
- Addressing a wide spectrum of health topics simultaneously through an integrated approach, Ghana BCS is creating educational and entertaining programs/series that will go on over the duration of the project.
- Utilizing BCC campaigns to focus on one or two specific health issues at a time with high intensity and limited duration.
- Working closely with regional, district, & sub-district health teams to build and strengthen the network of local NGOs to undertake effective and synergized community mobilization in both rural and urban settings.
The Health Communication Project Associate Award (HCP II AA) in Uganda, funded by USAID, builds on the foundation of the three-year Health Communication Partnership I (2004-2007) award to change individual behavior, mobilize communities, create an enabling environment for sound health practices and build capacity in health communication The project is led by CCP, in partnership with MOH, Uganda AIDS Commission (UAC), Communication for Development Foundation Uganda (CDFU), Media for Development International (MFDI), Joint Clinical Research Centre (JCRC), Mango Tree, Makerere University School of Public Health, AIDS Information Centre and the Regional Center for Quality Health Care. The five-year HCP II project uses proven communication approaches to address HIV prevention, AIDS care and treatment, family planning, malaria prevention and treatment and tuberculosis.
The Health Communication Partnership Associate Award (HCP AA), a six-year project funded by USAID, addresses individual and community health priorities in Zambia. The project is led by Save the Children in partnership with CCP, the International HIV/AIDS Alliance, the Zambian Government and many local nongovernmental organizations in Zambia. HCP AA builds on the foundation of ZIHPCOMM which changed individual behavior, mobilized communities, created an enabling environment for sound health practices, and made social services more people-centered. CCP uses the strategic approaches of community mobilization, leadership, mobilization of youth, and message harmonization to support Zambian health priorities around HIV/AIDS, family planning and reproductive health, child survival, adolescent health and malaria.
The Health Initiatives in the Private Sector (HIPS) project, a three-year project funded by USAID, works with the Ugandan business community to ensure access to vital health services for company employees, their dependents and the surrounding community. Led by Emerging Markets Group (EMG), the project provides technical assistance to design and implement comprehensive workplace health programs that maximize accessibility to HIV/AIDS, TB and malaria prevention and treatment services. The project also imparts reproductive health and family planning (RH/FP) knowledge. CCP provides technical expertise, partnership brokering and a small grants program to facilitate expanded and improved service delivery, especially to underserved populations and those living in the conflict zones of northern Uganda.
Improved Community Health Care Project Liberia (ICH-Africare) was a five-year project funded by USAID and Africare. Led by Africare, ICH aimed to improve the availability, quality, and reach of primary health care (PHC) and family planning services. CCP worked with local NGOs to design mass media and community-based, behavior change communication activities promoting modern health care and family planning.
Begun in October 2003, this five-year project is an integral part of the Malian Government Health Program and is funded by USAID. Keneya Ciwara is being implemented in seven of Mali’s eight regions and reaches about 30 percent of the county’s population. In total, eleven districts and two communes in the capital city Bamako, are covered by project activities. A consortium of partners led by CARE Mali includes JHU/CCP, IntraHealth International, Action Against Hunger (AAH), and Groupe Pivot/Santé Population (GP/SP).
Rebuilding Basic Health Services Project is a five–year, USAID-funded project working in collaboration with the Ministry of Health and Social Welfare (MoHSW) to increase access to basic health services and to support the decentralized management of the health system in Liberia, as outlined in the National Health Policy and Plan and as part of the Essential Package of Health Services (EPHS). The project is managed by John Snow Research & Training Institute (JSI), in partnership with CCP, Jhpiego and Management Sciences for Health (MSH).
CCP manages the social and behavior change component of the project, working at both the national and county levels to support the MoHSW Health Promotion Unit in implementing the BCC and community mobilization strategy. The strategy focuses on five priority health areas: 1) maternal and newborn health; 2) child health; 3) adolescent sexual reproductive health; 4) HIV; and 5) malaria.
The Measure DHS project, funded by USAID, is a five year project implemented by ICF Macro. The DHS program provides assistance to countries with the Demographic and Health Survey, the Service Provision Assessment (SPA) Survey, the HIV/AIDS Indicator Survey (AIS), Malaria Indicators Survey (MIS) and qualitative research. prjoect. Since October 2008, ICF Macro has partnered with five internationally experienced organizations CCP, PATH, The Futures Institute, CAMRIS Internatonal, and Blue Rastter to expand access to and use of the DHS data. CCP's role focuses largely on dissemination activites at both the country and global level.
The NetWorks team is composed of JHU∙CCP, Malaria Consortium, Catholic Relief Services, Mennonites Economic Development Association (MEDA), consultants from the London School of Hygiene and Tropical Medicine (LSHTM) and International Procurement Agency (IPA), and a wide range of FBO in-country collaborating organizations. NetWorks is a five-year USAID/Washington global project that partners with country missions to improve and establish sustainable net access and use.
The Regional Outreach Addressing AIDS through Development Strategies (ROADS) project, a three-year project funded by USAID, addressed HIV prevention along the transport corridors of East Africa. Led by Family Health International (FHI), ROADS aimed to reduce HIV transmission, improve care, and reduce the impact of HIV and AIDS along Kenya and Uganda’s highways. CCP assisted ROADS in strengthening the institutional and technical capacity of implementing partners, as well as HIV and AIDS professionals. CCP developed approaches and tools for emerging issues, such as alcohol abuse and gender-based violence, and built the capacity of community-based partners to implement effective community outreach.
The Stop Malaria Project (SMP), funded by the President’s Malaria Initiative (PMI) and USAID, is designed to assist the Government of Uganda to reach the PMI and Roll Back Malaria goal of reducing malaria-related mortality by 50 percent by 2010. CCP leads SMP in partnership with the Malaria Consortium, Infectious Diseases Institute (IDI), Communication for Development Uganda (CDFU) and the Uganda Health Marketing Group (UHMG). To achieve its objectives, the project aims to reach 85% coverage for children under five years of age, pregnant women, and people living with HIV/AIDS using proven preventive and therapeutic interventions. These interventions include: Artemesinin-based Combination Therapy (ACTs) for treatment of uncomplicated malaria, Intermittent Presumptive Treatment of malaria in pregnancy (IPTp), and Long-lasting Insecticide Treated Nets (LLINs). The SMP uses a combination of approaches, including behavior change interventions, service delivery strengthening and institutional capacity building, to rapidly scale-up established interventions for malaria prevention, diagnosis, and treatment.
The Support to National Malaria Programme (SuNMaP) is the largest malaria control project ever funded by DFID. Led by the Malaria Consortium, the five-year project aims to increase access to, and coverage of, preventive and curative malaria control interventions in at least 6 Nigerian states, starting in Anambra, Kano, Lagos, Katsina, Niger and Ogun. SuNMaP harmonizes donor efforts and funding agencies around agreed-upon national policies and plans for malaria control, and will strengthen the National Malaria Control Program to provide crucial coordination. The program’s approach is focused on reaching the poor and vulnerable with interventions such as long lasting insecticidal nets (LLINs, capacity development of the public sector, and strengthening public-private partnerships. CCP’s role is to increase community awareness and demand for effective malaria treatment and prevention.
The Achievement and Maintenance of Comprehensive Coverage (AMCC) is a four year to assist the United States Agency for International Development (USAID) and the Tanzania Ministry of Health and Social Welfare (MOHSW) achieve the goal of effective, and comprehensive distribution of Long Lasting Insecticide Treated Nets (LLINs) throughout specified areas of Tanzania.
The program is lead by the Mennonite Economic Development Associates (MEDA) with CCP, World Vision International (WVI) and Population Services International (PSI) as partners.
CCP is involved in the BCC Component – Behavior Change Communication (BCC) to increase awareness and ensure consistent use of LLINs: The behavior change component of this project builds on years of effective communication and messaging promoted by the MOH and delivered by CCP and PSI. Both of these organizations understand the cultural and social barriers and facilitators for Insecticide Treated Net (ITN) use and have developed effective strategies to mitigate the barriers. Through a carefully selected combination of messages and media, maximum message reach and impact will be achieved. The BCC component will be implemented through a 2-pronged approach that highlights the complimentary roles of CCP and PSI. CCP will be responsible for the overarching BCC campaign that will include the message harmonization among all malaria partners in Tanzania, norms changing, and national and local media and materials.
Voices for a Malaria-Free Future (Voices) is a pioneering malaria advocacy project operating in Mali, Ghana, Tanzania, Uganda, the United States, and at the global partnership level. Funded by the Gates Foundation, Voices works to galvanize governments and partner organizations toward effective malaria control efforts and cultivate malaria champions around the world. Malaria endemic country advocacy emphasizes increased political will, improved policies, stronger management and coordination, while harmonizing with global malaria partnership-building and advocacy in the U.S. for increased malaria funding. Voices leads an integrated, international campaign of advocacy activities to incite and complement advances toward malaria eradication.
Voices III: Malaria Powerbrokers is the third iteration of the advocacy project, Voices for a Malaria-Free Future (2006-2009, 2009-2011), which seeks to mobilize political and popular support for malaria control through a variety of strategies and campaigns in four countries—Ghana, South Africa, Tanzania and Uganda. Funded by the Bill & Melinda Gates Foundation, the project has worked to expand national movements of powerful private and public sector leaders to resolve malaria control challenges linked to policies, funding and implementation.
The Zambia Integrated Systems Strengthening Program (ZISSP) is a USAID program designed to increase utilization of critical high- impact health services through a health systems strengthening approach. The program works at the national, provincial, district and community levels in collaboration with the Ministry of Health (MoH) to strengthen health systems. The program focuses on the following high-impact health services; HIV/AIDS, malaria, family planning and reproductive health (FP/RH), maternal, newborn, and child health (MNCH), and nutrition. ZISSP is operating in 9 provinces and 27 districts of Zambia. ZISSP is led by Abt Associates, and JHU∙CCP leads the community level BCC activities.
Publications and Program Materials
- AFFORD/UHMG: Empowering Communities through the Model Village Approach [28]
- e-Toolkits (HCP Uganda Project Materials and Resources) [29]
- EE Backgrounder: Chumo [30]
- Final Project Report (HCP Uganda 2007-2012) [31]
- HIV/AIDS in the Media: "Escutando Podemos Mudar" Radio Magazine [32]
- PataPata Radio Show Promotional Spot [33]
- PataPata Theme Song (sung by Tanzanian children) [34]
- Radio Spot (French) [35]
- Radio Spot (Wolof) [36]
- Violence Against Women - a True Manhood campaign [37]
- Wazazi Nipendeni Safe Motherhood Campaign [38]
- “Stop Malaria in Your Community” Campaign in Uganda [39]
