Global Program on Family Planning and Reproductive Health

CCP was established more than 20 years ago with family planning as the foundation of its programming and through recognition of the urgent need for effective communication to support existing family planning programs. The Population Communication Services Project (1982-1997) funded by USAID was the first comprehensive, systematic effort in the field of family planning and communication. CCP’s initial work in FP/RH included mass media activities such as popular Entereducate dramas and music videos, interpersonal approaches such Jiggasha in Bangladesh and the development of the now classic “GATHER” counseling methodology. CCP’s early programs also focused on improving quality of family planning services through accreditation of public and private health facilities such as the Gold Star program in Egypt, Proquali in Brazil and the Gold Circle in Francophone West Africa.

CCP’s Global Program on Family Planning and Reproductive (FP/RH) builds on this rich history. CCP supports innovative social and behavior change communication programs - integrating new media and cutting-edge approaches to reach audiences, targeted advocacy, knowledge management and capacity building to revitalize family planning and address stagnant contraceptive prevalence rates. These programs continue to broaden contraceptive use; help individuals and couples avoid unintended pregnancies and other risks to reproductive health including those associated with pregnancy, STIs and HIV; and strengthen community and government support for the promotion of healthy reproductive behaviors and improved reproductive health.

Contact Person

Alice Merritt amerritt@jhuccp.org [1]

Projects

Advance Family Planning (AFP): An Advocacy Project to Increase Access to Quality Family Planning Services [2]

Advance Family Planning (AFP) is an evidence-based, three-year effort designed to help developing countries achieve universal access to reproductive health (MDG 5b). It aims to revitalize family planning programs through increased and more effective funding, and improved policy commitments at the local, national, and global levels. AFP is supported by the Bill and Melinda Gates Institute for Population and Reproductive Health and the David and Lucile Packard Foundation. The AFP Consortium is led by the Johns Hopkins University Bloomberg School of Public Health Bill & Melinda Gates Institute. Partners include the Center for Communication Programs at JHU, African Women’s Development Fund, Partners in Population and Development, and Futures Group International.

AFP’s goal is to increase funding and improve policy commitments at all levels of national governments, among bilateral and multilateral donors, and the private sector. It builds on past investments and ongoing activities in reproductive health advocacy, leadership development, knowledge generation, and innovative service delivery projects.

The project focuses on providing policy makers with evidence on why family planning is a sound investment with dividends in terms of health, socio-economic development, the environment, and other areas. The message and the messengers will reflect each country’s situation and the interests of those policy makers.

AFFORD – Health Marketing Initiative [3]

AFFORD began as a five-year (2005-2010) health marketing initiative in partnership with Futures Group International, the Malaria Consortium, Pulse Communication, Aclaim Africa and Communication for Development Foundation of Uganda and funded by USAID. With a three year extension (2011-2013), AFFORD will be led by CCP in partnership with Uganda Health Marketing Group (UHMG) to continue to integrate health communication and social marketing techniques to address a variety of health issues and behaviors in Uganda.

Assistance Technique Nationale: A National Health Program (ATN) [4]

Assistance Technique Nationale Plus (ATN Plus) is a five-year project funded by USAID, designed to improve national capacity to implement high impact health services and promote healthy behaviors. The project is led by Abt Associates, in partnerhship with Care International, Intrahealth, Helen Keller International, Gruope Pivot and CCP. In collaboration with national counterparts, CCP supports design and implementation of BCC activities to increase utilization of key health services. The project currently works in 35 districts covering maternal health, family planning, nutrituion, immunization, malaria and health systems strengthening. This is a follow on project to the original five-year ATN project.

B'more Fit for Healthy Babies [5]

B'more Fit for Healthy Babies is a nutrition and fitness program for postpartum women in Baltimore City who want to lose weight and get fit. Weekly group sessions include Weight Watchers classes, exercise classes, grocery shopping tours, and tips on budgeting and food preparation. The community-based program is offered free to women who have a child or children under age 3 and meet income criteria.

The program is an initiative of B'more for Healthy Babies, a multi-year effort to reduce the alarmingly high rate of infant mortality in Baltimore City. Obesity is one of several risk factors of priority for B’more for Healthy Babies, in addition to infant safe sleep, smoking cessation, and birth spacing.

The private-public partnership offers an evidence-based weight loss approach that has been tailored to address barriers of affordability, access, and time constraints. The program is funded by the Office on Women’s Health, U.S. Department of Health and Human Services, and The Leonard and Helen R. Stulman Charitable Foundation.

B’more for Healthy Babies [6]

Baltimore babies die at a rate that is among the worst in America; Baltimore also has an extremely high rate of babies born pre-term and underweight – key factors in infant mortality. In response to this public health crisis, B'more for Healthy Babies was launched by the Baltimore City Health Department, in partnership with CareFirst BlueCross BlueShield and The Family League of Baltimore City, Inc. and community partners, including Baltimore Medical System (Patterson Park North and East) and University of Maryland Medical System Foundation (Upton/Druid Heights). B’more for Healthy Babies is built on the realization that reducing infant deaths will happen only if people throughout the community play a part – leaders of the key city agencies, physicians, nurses and social workers; community groups and teachers; fathers, grandmothers, caregivers and pregnant women themselves.

CCP is implementing a sophisticated communication campaign across the city that will share messages about infant safety and family health to all residents of Baltimore. The initiative will focus on three sets of messages:

Healthy and Safe Parenting

Healthy Pregnancy

Healthy Baltimore

CCP is also evaluating the effectiveness of the campaign.

Communication for Healthy Living (CHL) [7]

Communication for Healthy Living (CHL), a seven-year project funded by USAID, aimed to enable Egyptian families and communities to protect and maintain their health. The project was led by CCP in partnership with the Egyptian Government. Through its affiliation with the global Health Communication Partnership (HCP), CHL provided communication support for healthy lifestyles and behavior change on a broad spectrum of health outcomes. More than 1.28 million people were reached by CHL outreach. CCP also worked with CHL to build capacity for health communication among the public, nongovernmental organization (NGO) and private sectors in Egypt.

Community Participation for Action in the Social Sector (COMPASS) [8]

Community Participation for Action in the Social Sector (COMPASS) was a four-year project funded by USAID in partnership with the Federal Government of Nigeria. Led by Pathfinder International, COMPASS aimed to improve the quality of health care and education in Nigeria’s communities. The project included five American organizations and four Nigerian partners and laid the foundation for sustainable improvements in reproductive health/family planning, child survival and basic education. CCP led the implementation of community mobilization, demand creation, communications and communication-support activities.

Enabling HIV/AIDS, TB, and Social Sector Environment (ENHANSE) [9]

ENHANSE, a five-year project funded by USAID, supported increased use of child survival and reproductive health services and increased demand for quality education and training, and strengthened community environments to reduce the impact of HIV/AIDS. CCP’s role was to create channels and opportunities for improved communication among USAID partners and strengthen the civil society response in Nigeria.

Ghana Behavior Change Support (BCS) [10]

The Ghana Behavior Change Support (BCS) project is a four-year, USAID-funded project managed by the Johns Hopkins Center for Communication Programs (CCP) in partnership with the Ministry of Health and the Ghana Health Service (GHS).

The overall purpose of the project is to assist the GHS at the national, regional and district levels to support its efforts to achieve health-related millennium development goals through sustained and coherent social and behavior change communication (BCC) interventions. BCS aims to increase demand and use of commodities and services and create positive behaviors in the areas of:

Maternal Neonatal & Child Health
Family Planning
Malaria Prevention & Treatment
Nutrition
Water, Sanitation, & Hygiene

The BCS project is audience focused and driven by the community and family level where behavior and norms are formed. The primary focus is on households with children and youth, and the communities they live in, the providers they go to and the district and national leaders that impact them. The project employs the Communication for Social change model. This aims to blend community, interpersonal and mass media approaches building synergy around three strategic elements or engines.

BCS PLATFORMS

Addressing a wide spectrum of health topics simultaneously through an integrated approach, Ghana BCS is creating educational and entertaining programs/series that will go on over the duration of the project.
Utilizing BCC campaigns to focus on one or two specific health issues at a time with high intensity and limited duration.
Working closely with regional, district, & sub-district health teams to build and strengthen the network of local NGOs to undertake effective and synergized community mobilization in both rural and urban settings.

Health Communication Partnership (HCP) [11]

The Health Communication Partnership (HCP), a five-year project funded by USAID, linked five leading institutions to strengthen public health in the developing world through strategic communication programs. The project was led by CCP in partnership with Academy for Educational Development (AED), Save the Children, The International HIV/AIDS Alliance and Tulane University’s School of Public Health and Tropical Medicine. HCP sought to create an environment that supported individuals, families, and communities to act positively for their own health and to advocate for and gain access to quality services. HCP addressed family planning and reproductive health, HIV/AIDS, maternal and child health, nutrition, safe water and hygiene, and democracy and governance. The project had global reach, implementing programs and providing technical assistance in Africa, Asia, Latin America, the Near East, and Europe/Eurasia.

Health Communication Partnership Associate Award Uganda (HCP II AA) [12]

The Health Communication Project Associate Award (HCP II AA) in Uganda, funded by USAID, builds on the foundation of the three-year Health Communication Partnership I (2004-2007) award to change individual behavior, mobilize communities, create an enabling environment for sound health practices and build capacity in health communication The project is led by CCP, in partnership with MOH, Uganda AIDS Commission (UAC), Communication for Development Foundation Uganda (CDFU), Media for Development International (MFDI), Joint Clinical Research Centre (JCRC), Mango Tree, Makerere University School of Public Health, AIDS Information Centre and the Regional Center for Quality Health Care. The five-year HCP II project uses proven communication approaches to address HIV prevention, AIDS care and treatment, family planning, malaria prevention and treatment and tuberculosis.

Health Communication Partnership Associate Award Zambia (HCP AA) [13]

The Health Communication Partnership Associate Award (HCP AA), a six-year project funded by USAID, addresses individual and community health priorities in Zambia. The project is led by Save the Children in partnership with CCP, the International HIV/AIDS Alliance, the Zambian Government and many local nongovernmental organizations in Zambia. HCP AA builds on the foundation of ZIHPCOMM which changed individual behavior, mobilized communities, created an enabling environment for sound health practices, and made social services more people-centered. CCP uses the strategic approaches of community mobilization, leadership, mobilization of youth, and message harmonization to support Zambian health priorities around HIV/AIDS, family planning and reproductive health, child survival, adolescent health and malaria.

Health for Development and Stability in Haiti (SDSH) [14]

The Santé pour le Développement et la Stabilité d’Haïti (SDSH) Project—Pwojé Djanm (“Robust Project”) in Creole—is a three-year project funded by USAID. This project, led by MSH, seeks to increase the availability and use of essential social services. The project provides technical support to the Ministry of Health at central and departmental levels; it supports local service delivery NGOs as well as public sites using performance-based contracts. CCP’s contribution to the project consists in the strategic orientation and provision of technical assistance to the partners in the areas of behavior change communication and community mobilization.

Health Initiatives in the Private Sector (HIPS) Project [15]

The Health Initiatives in the Private Sector (HIPS) project, a three-year project funded by USAID, works with the Ugandan business community to ensure access to vital health services for company employees, their dependents and the surrounding community. Led by Emerging Markets Group (EMG), the project provides technical assistance to design and implement comprehensive workplace health programs that maximize accessibility to HIV/AIDS, TB and malaria prevention and treatment services. The project also imparts reproductive health and family planning (RH/FP) knowledge. CCP provides technical expertise, partnership brokering and a small grants program to facilitate expanded and improved service delivery, especially to underserved populations and those living in the conflict zones of northern Uganda.

Healthy Russia 2020 (HR2020) [16]

The Healthy Russia 2020 Project (HR2020) was a seven-year project funded by USAID. The broad-based program of health education, communication and mobilization was led by CCP in partnership with The Futures Group International, Project HOPE and Healthy Russia Foundation. HR2020 focused on healthy lifestyles, HIV/AIDS and family planning and reproductive health in Russia. The legacy of the project lies in the establishment of the Healthy Russia Foundation, which will continue the work of the project, as well as address other key health risk behaviors.

Improved Community Health Care Project Liberia (ICH-Africare) [17]

Improved Community Health Care Project Liberia (ICH-Africare) was a five-year project funded by USAID and Africare. Led by Africare, ICH aimed to improve the availability, quality, and reach of primary health care (PHC) and family planning services. CCP worked with local NGOs to design mass media and community-based, behavior change communication activities promoting modern health care and family planning.

Improving Contraceptive Method Mix (ICMM) [18]

The Improving Contraceptive Method Mix (ICMM) Project began in Indonesia in October 2012. Funded by USAID and AusAID, this four-year project will investigate the impact of applying knowledge management (KM) principles to support targeted advocacy activities to improve the contraceptive method mix in two Indonesian provinces: East Java and Nusa Tenggara Barat (NTB). District-level working groups, working closely with project staff, will develop an advocacy plan to government and NGO leaders for increasing the priority of family planning (FP) – specifically long-acting and permanent methods (LAPMs) - at the district level.

The three major components of the ICMM project are: 1) Collecting evidence about the use of FP in the two study districts; 2) Advocating for the availability and use of quality FP services – particularly LAPMs – in resource-poor areas; and 3) Local capacity building for KM.

ICMM brings together the experience and program strengths of local Indonesian organizations, using Advance Family Planning-Indonesia’s (AFP-I) methodology, and enhanced by the KM expertise and tools of the Knowledge for Health (K4Health) Project. ICMM will be implemented under K4Health through CCP's Indonesia office, drawing upon the technical skills of ICMM partners: The Center for Health Research/University of Indonesia and the Cipta Cara Padu Foundation. ICMM staff will also work closely with the Directorate of Maternal Health from Indonesia’s Ministry of Health and the National Population and Family Planning Board (BKKBN) to implement the activities. K4Health’s experience and lessons learned from other diverse settings will greatly inform this innovative and collaborative project that will use KM approaches to translate evidence into action.

Improving Women’s Lives and Reproductive Health through Strategic Advocacy [19]

Health and wellbeing of mothers continues to be one of the major challenges in Pakistan. CCP, with financial support from the David and Lucile Packard Foundation, designed and implemented an advocacy and communication program to improve the health of women and families. The project created an environment in Pakistan that encouraged discussions in the media highlighting women’s health, and advocated for family planning as a way to improve the health and wellbeing of families. The project included building a strategic partnership with key media professionals and journalists, delivering advocacy activities with White Ribbon Alliance - Pakistan (WRAP), and producing and airing a fourteen-episode television drama series on issues related to family planning, to create a favorable media and policy environment, and improve understanding of benefits of family planning among targeted groups throughout Pakistan.

Innovations in Family Planning Services, Phase II (IFPS II) Technical Assistance Project [20]

Phase Two of the Innovations in Family Planning Services Project (IFPS II) led by Futures Group is a six-year project funded by USAID that addresses reproductive and child health activities at the national level and in three states in northern India (Uttar Pradesh, Uttarakhand and Jharkhand). The IFPS II project focuses on developing, documenting, and leveraging public-private partnerships to provide high quality family planning and maternal and child health services.

Jordan Health Communication Partnership (JHCP) [21]

The Jordan Health Communication Partnership (JHCP) worked with a broad variety of public and private partners to implement a comprehensive national health communication strategy. A nine-year project funded by USAID, JHCP carried out cross-cutting strategic, integrated behavior change communication activities under a unified national brand, “Our Health, Our Responsibility.” Communication activities fostered health competence by empowering individuals, families, communities, and institutions with the necessary knowledge, skills and resources to improve and sustain health.

Keneya Ciwara [22]

Begun in October 2003, this five-year project is an integral part of the Malian Government Health Program and is funded by USAID. Keneya Ciwara is being implemented in seven of Mali’s eight regions and reaches about 30 percent of the county’s population. In total, eleven districts and two communes in the capital city Bamako, are covered by project activities. A consortium of partners led by CARE Mali includes JHU/CCP, IntraHealth International, Action Against Hunger (AAH), and Groupe Pivot/Santé Population (GP/SP).

Kenya Urban Reproductive Health Initiative [23]

The Kenya Urban Reproductive Health Initiative, known locally as Tupange (‘Let’s Plan”), is supported by the Bill and Melinda Gates Foundation to empower youth living in Kenya’s urban slums to take control of their lives and build a brighter future with family planning. Over the course of five years, Tupange is assisting the government and private health providers to provide a full range of high quality family planning services to some of the country’s most vulnerable individuals in Nairobi, Mombasa, Kisumu, Kakamega, and Machakos. With a goal of increasing the contraceptive prevalence rate in selected project areas by 20 percentage points, Tupange is being implemented through strong partnerships between Jhpiego, CCP, Marie Stopes Kenya, National Council for Population and Development, and Pharm Access Africa Ltd. CCP is using innovative demand creation approaches, including edutainment, to put an end to myths and misconceptions about contraceptives and make family planning a social norm among youth ages 20-29 in Kenya.

Similar initiatives are ongoing in Nigeria [24], Senegal, and India [25].

Knowledge for Health (K4Health) [26]

Funded by the Global Health Bureau of the U.S. Agency for International Development (USAID), the Knowledge for Health (K4Health) Project [27] is designed to engage and serve a growing network of leading international public health organizations and thousands of health service providers, program managers and policy makers. The project’s coordination is led by CCP, with partnerships with FHI360 [28] and Management Sciences for Health [29] (MSH).

K4Health is focused on family planning and related public health topics for a global audience. We work to advance the use of quality information to improve public health programs worldwide.

Ku Saurara (Listen Up!) [30]

In Africa's most populous country, the Ku Saurara! project, funded by the David and Lucile Packard Foundation, educated and empowered a generation of young people to improve their reproductive health through innovative mass media, community mobilization, and network strengthening. Reaching over 1 million, the Ku Saurara! radio variety show, feature fils and community activities fueled demand for youth health services. The project expanded its outreach to include trainings for service providers in interpersonal communication and counseling to ensure friendly and professional health services for young people.

Liberia Rebuilding Basic Health Services Project (RBHS) [31]

Rebuilding Basic Health Services Project is a five–year, USAID-funded project working in collaboration with the Ministry of Health and Social Welfare (MoHSW) to increase access to basic health services and to support the decentralized management of the health system in Liberia, as outlined in the National Health Policy and Plan and as part of the Essential Package of Health Services (EPHS). The project is managed by John Snow Research & Training Institute (JSI), in partnership with CCP, Jhpiego and Management Sciences for Health (MSH).

CCP manages the social and behavior change component of the project, working at both the national and county levels to support the MoHSW Health Promotion Unit in implementing the BCC and community mobilization strategy. The strategy focuses on five priority health areas: 1) maternal and newborn health; 2) child health; 3) adolescent sexual reproductive health; 4) HIV; and 5) malaria.

Measure Demograhic and Health Surveys [32]

The Measure DHS project, funded by USAID, is a five year project implemented by ICF Macro. The DHS program provides assistance to countries with the Demographic and Health Survey, the Service Provision Assessment (SPA) Survey, the HIV/AIDS Indicator Survey (AIS), Malaria Indicators Survey (MIS) and qualitative research. prjoect. Since October 2008, ICF Macro has partnered with five internationally experienced organizations CCP, PATH, The Futures Institute, CAMRIS Internatonal, and Blue Rastter to expand access to and use of the DHS data. CCP's role focuses largely on dissemination activites at both the country and global level.

Measurement, Learning & Evaluation (MLE) Project – Knowledge Management [33]

The Measurement, Learning & Evaluation (MLE) Project, funded by the Bill & Melinda Gates foundation, is the evaluation component of the Urban Reproductive Health Initiative (Urban RH Initiative).The Knowledge Management (KM) team of the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU∙CCP) facilitates knowledge sharing; documents and disseminates best practices about successful urban family planning interventions; and ensures that data and information are available to inform reproductive health and family planning (RH/FP) programming at the local, country, regional and global levels for the MLE Project.

MLE is implemented in partnership with the University of North Carolina’s Carolina Population Center [34], the African Population and Health Research Center [34] and the International Center for Research on Women [34].

Nepal Family Health Program (NFHP) [35]

The USAID-funded Nepal Family Health Program (NFHP) ran from 2001-2006. The program focused on reducing fertility and protecting family health through increased use of quality family planning services and selected maternal and child health services. NFHP emphasized household and community-level services by strengthening health service delivery systems. To maximize the long-term impact, technical assistance and activities were planned and implemented in close collaboration with the Ministry of Health. CCP developed the Radio Health Program that simultaneously reached out to Female Community Health Volunteers and the general public with mass media, community, and interpersonal communication activities.

Nigerian Urban Reproductive Health Initiative (NURHI) [36]

Funded by the Bill and Melinda Gates Foundation, the Nigerian Urban Reproductive Health Initiative (NURHI) brings together the expertise of international and Nigerian partners the Nigerian Association for Reproductive and Family Health and the Center for Communication Programs Nigeria to reduce supply and demand barriers to the use of family planning services in urban Nigeria. Tasked with increasing the contraceptive prevalance rate by 20 percentage points, NUHRI aims to harness the potential of Nigeria’s dynamic environment to improve services and healthful lifestyles now, before pressures on the urban health infrastructure lead to systems overload. The program is bringing together private and public sector resources to strengthen the delivery of family health services while gradually increasing demand for such services across project sites. Focused in six urban centers (Abuja FCT, Benin City, Ibadan, Ilorin, Kaduna and Zaria), NURHI is developing workable approaches that will provide rapid scale-up models for other urban areas in Nigeria and the African continent.

Pakistan Initiative for Mothers and Newborns (PAIMAN) [37]

Pakistan Initiative for Mothers and Newborns (PAIMAN) was a six-year project funded by USAID designed to reduce Pakistan’s maternal and neonatal mortality and improve child health. Led by JSI Research & Training Institute, Inc., the initiative aimed to ensure women have access to skilled birth attendants during childbirth and throughout the postpartum period, to improve maternal, newborn and child health at the household level and to increase the quality of care delivered in the public and health sectors. PAIMAN developed a community-based approach that provides care to mothers and newborns through supportive linkages from home health care to hospital-based care. As the lead strategic communication partner, CCP developed the Communication Advocacy and Mobilization (CAM) strategy for the project, which was adopted by all partners during project implementation, and in 2009 was adopted by Pakistan’s Ministry of Health.

Radio Communication Project (RCP) [38]

Nepal's rugged terrain, remote villages, high unmet need for family planning, and low literacy rates make radio the ideal medium for disseminating family planning/reproductive health information. Implemented between 1994 and 2001, the Radio Communication Program was developed in collaboration Nepal’s Government, the National Health Training Council (NHTC), the National Health Education Information and Communication Council (NHEICC), and the Family Health Division (FHD), with funding from USAID and technical assistance from JHU/CCP. The project integrated mass media, distance education, and interpersonal communication and counseling training programs. Together these activities aimed to improve the quality of contraceptive services, empower clients to actively seek contraceptive information and services, and promote the concepts of 'responsible husband' and 'well-planned family'.

Responding to the Need for Family Planning through Expanded Contraceptive Choices and Program Services (RESPOND) [39]

The RESPOND Project, a five-year cooperative agreement funded by the U.S. Agency for International Development (USAID), works to increase the use of high-quality family planning (FP) services. Lead by EngenderHealth, the project addresses the unmet need for healthy timing, spacing, and limiting of childbearing by improving access to long-acting and permanent methods (LA/PMs) of contraception. RESPOND promotes renewed and sustained focus on four essential programmatic principles:

Employing evidence-based holistic planning that brings together supply, demand, and advocacy.
Ensuring the fundamentals of care—informed and voluntary decision making, medical safety, and ongoing quality improvement.
Addressing gender equity in decision making, services, and programs.
Ushering programs from pilot to scale and from advocacy to action.

As part of the implementing team, CCP will support strategic social and behavior change communication initiatives that focus on demand generation for family planning and reproductive health services.

Support for Service Delivering Integration (SSDI-Communication) [40]

Support for Service Delivering Integration (SSDI-Communication) is a social and behavior change communication (SBCC) project that promotes normative and behavior change in several health areas. The Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU•CCP) implements the program in partnership with Save the Children in Malawi and several local organizations. An important feature of the SBCC program is that it is one among three allied projects that collectively form USAID’s SSDI-Communication program.

By 2015, SSDI-Communication envisions a Malawi where families are better able to advocate for their own health, are practicing positive health behaviors, including timely use of EHP services, and are engaging with a responsive health care system. The goal of SSDI-Communication is to contribute to progress in three critical areas: reducing fertility and population growth, which are essential for attaining broad based economic growth; lowering the risk of HIV/AIDS to mitigate the enormous impact on human resources and productivity; and, lowering maternal and infant and under-five mortality rates.

The project will have both broad national coverage through mass media, campaigns, and capacity building, as well as intensive implementation through that project’s local partners. The focal districts include: Mangochi, Machinga, Phalombe, Nsanje, Chikhwawa, Kasungu, Dowa, Salima, Lilongwe (urban and rural), Chitipa and Karonga.

Sustaining Technical Achievements in Reproductive Health/Family Planning (STARH) [41]

The Sustaining Technical Achievements in Reproductive Health/Family Planning (STARH) project, a six-year project funded by USAID, focused on improving quality and choice of family planning and reproductive health (FP/RH) services in Indonesia. Indonesia has undergone dramatic economic, political, and social changes recently, leading the Government of Indonesia to decentralize control of many of its functions to the district level. Led through a partnership between CCP and JHPIEGO, the STARH project worked with the National Family Planning Coordinating Board (BKKBN), the Ministry of Health, the Ministry for Women’s Empowerment, and many local NGOs to promote increased access and improved reproductive health within Indonesia’s newly decentralized system.

TAKAMOL [42]

Egypt’s Integrated Health Services Project TAKAMOL, is a five-year project funded by USAID and led by Pathfinder International. TAKAMOL promotes an integrated model for strengthening maternal/child health, family planning, and reproductive health services. TAKAMOL, named for the Arabic word for "integration," aims to renovate and equip primary health care clinics and hospitals in Egypt as well as improve management structures and improve the quality of integrated health services in clinics and hospitals now and into the future. CCP is charged with implementing positive behavior change in target communities. In particular, CCP uses participatory and “hands on” training approaches including “on the job” training to improve the interpersonal communication and counseling (IPC/C) skills of service providers and outreach workers in primary health care facilities, hospitals and communities. CCP also provides strategic coordination between TAKAMOL and Egypt’s Communication for Healthy Living (CHL) project to ensure that messages, materials and activities are linked.

Technical Assistance for the Establishment of a Health Communication Centre in Vietnam [43]

Technical assistance to the Center for Community Health Research and Development (CCRD) is a three-year capacity building project funded under a grant from the Atlantic Philanthropies. Established in 2002, CCRD is one of the first non-governmental and non-profit Vietnamese organizations to specialize in research and interventions for community health promotion and development. CCP leads the capacity building initiative in behavior change communication (BCC). CCP’s technical assistance is enabling CCRD to develop into one of the leading organizations in BCC in Vietnam. CCRD has expanded its capacity by hiring qualified professionals in health communication planning and strategy development and is broadening its partnership with government agencies, international organizations, universities, research groups and communication specialists. CCRD’s partners include the World Bank, Asian Development Bank, Ford Foundation, the Vietnam Ministry of Health, Voice of Vietnam Radio, Columbia University, the Vietnam Museum of Ethnology and local organizations.

You can learn more about this project by visiting CCRD's website [44].

Urban Health Initiative (UHI) [45]

The Urban Health Initiative (UHI) funded by the Bill and Melinda Gates Foundation is part of a larger global initiative spanning four countries – India, Nigeria, Kenya and Senegal. In India, the project operates in Uttar Pradesh (UP), India’s most populous state, with a focus on four core cities: Aligarh, Agra, Gorakhpur and Allahabad. UHI is a consortium whose goal is to increase the contraceptive prevalence rate (CPR) among the urban poor of UP. CCP leads the demand generation strategy of UHI and promotes modern family planning methods for spacing and limiting children through an innovative mix of mass media platforms and products. Using a layered approach, CCP has created a comprehensive package of media products to inspire behavior change: mass media spots inspire change with a catchy tagline, behavioral films use entertainment education to model couples asking for and successfully using family planning methods, role model films document real stories of satisfied adopters of family planning in each of the core cities, and community events advocate for the need to support family planning and allow couples from city slums to experience family planning counseling and hear first-hand success stories from their peers who are celebrated and rewarded in “Happy Couple” contests. CCP is also leading a pilot mobile health intervention that targets men in city slums.

Zambia Integrated Systems Strengthening Program (ZISSP) [46]

The Zambia Integrated Systems Strengthening Program (ZISSP) is a USAID program designed to increase utilization of critical high- impact health services through a health systems strengthening approach. The program works at the national, provincial, district and community levels in collaboration with the Ministry of Health (MoH) to strengthen health systems. The program focuses on the following high-impact health services; HIV/AIDS, malaria, family planning and reproductive health (FP/RH), maternal, newborn, and child health (MNCH), and nutrition. ZISSP is operating in 9 provinces and 27 districts of Zambia. ZISSP is led by Abt Associates, and JHU∙CCP leads the community level BCC activities.