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Journal Articles

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Media campaigns and perceptions of reality. [4] Rimal RN. The Blackwell International Encyclopedia of Communication. 2008; 6: 2820-2824.
Modeling the relationship between descriptive norms and behaviors: A test and extension of the theory of normative social behavior (TNSB). [5] Rimal RN. Health Communication. 2008; 23(2); 103-116.
Intergenerational Transmission of Health: The Role of Intrapersonal, Interpersonal, and Communicative Factors. [6] Rimal RN. Health Education & Behavior. 2003; 30(1): 10-28.
How behaviors are affected by perceived norms: A test of the theory of normative social behavior. [7] Rimal RN, Real K. Communication Research. 2005; 32: 389-414.
Perceived Risk and Efficacy Beliefs as Motivators of Change: Use of the Risk Perception Attitude (RPA) Framework to Understand Health Behavior. [8] Rimal RN, Real K. Human Communication Research. 2003. 29(3): 370-399.
Understanding the influence of perceived norms on behaviors. [9] Rimal RN, Real K. Communication Theory. 2003. 13: 184-203.
A uniqueness to personal threat (UPT) hypothesis: How Similarity Affects Perceptions of Susceptibility and Severity in Risk Assessment. [10] Rimal RN, Morrison D. Health Communication. 2006; 20(3): 209-19.
Moving toward a theory of normative influences: How perceived benefits and similarity moderate the impact of descriptive norms on behaviors. [11] Rimal RN, Lapinski M, Cook R, Real K. Journal of Health Communication. 2005; 10(5): 433-450.
Extending the purview of the risk perception attitude (RPA) framework: Findings from HIV/AIDS prevention research in Malawi. [12] Rimal RN, Bose K, Brown J, Mkandawire G, Folda L. Health Communication. In Press.
Friends talk to friends about drinking: Exploring the role of peer communication in the theory of normative social behavior. [13] Real K, Rimal RN. Health Communication. 2007; 22(2): 169-80.

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