Published on CCP (http://www.jhuccp.org)

Moving toward a theory of normative influences: How perceived benefits and similarity moderate the impact of descriptive norms on behaviors.

Abstract

Journal of Health Communication. 2005; 10(5): 433-450.

Full Article Links

Links to the full article are given below.

Moving toward a theory of normative influences: How perceived benefits and similarity moderate the impact of descriptive norms on behaviors. [1]

Source URL: http://www.jhuccp.org/resource_center/publications/journal_articles/moving-toward-theory-normative-influences-how-perceive

Links:
[1] http://search.epnet.com/login.aspx?direct=true&db=ufh&an=18406071