Published on CCP (http://www.jhuccp.org)

Audience Segmentation as a Social-Marketing Tool in Health Promotion: Use of the Risk Perception Attitude Framework in HIV Prevention in Malawi

Abstract

American Journal of Public Health. 2009;99(12): 2224-2229

Full Article Links

Links to the full article are given below.

Audience Segmentation as a Social-Marketing Tool in Health Promotion: Use of the Risk Perception Attitude Framework in HIV Prevention in Malawi [1]

Source URL: http://www.jhuccp.org/resource_center/publications/journal_articles/audience-segmentation-social-marketing-tool-health-pro

Links:
[1] http://www.jhuccp.org/sites/all/files/AJPH_Malawi.pdf