The Health Communication Partnership (HCP) – Uganda [1] assists the Ministry of Health and its reproductive health partners to implement the Nurse Mildred Family Planning Campaign. The Nurse Mildred campaign is designed to address unmet need with a particular emphasis on reaching rural women and their husbands/partners with correct information about modern family planning. It combines radio, print and interpersonal communication to convince couples to talk with health workers about family planning, speak with one another about their reproductive plans and ultimately adopt and maintain the use of modern family planning methods.
Nurse Mildred, the campaign’s icon, speaks out on myths and misconceptions about modern FP methods, encourages couples to discuss spacing and limiting family size and explains the link between family size and poverty. Nurse Mildred appears on her weekly radio drama series, radio talk shows, radio spots and billboards throughout Uganda in English and six local languages.
The campaign addresses the need to improve attitudes and communication skills of service providers to offer quality FP services. HCP has produced and distributed to the MOH and partners, a range of materials and tools for health care providers and community health workers.
Media Links
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