What is your GoodLife?
The GoodLife is an overarching multimedia campaign encouraging reflection about what makes life "good" and links personal happiness to the practice of healthy behaviors. It moves health messages beyond instructive commands to engaging people on issues relevant to their own daily lives. Good Life goes with good health.Think about it!
The overall purpose of the project is to assist the GHS at the national, regional and district levels to support its efforts to achieve health related millennium development goals through sustained and coherent social and behavior change communication (BCC) interventions. BCS aims to increase demand and use of commodities and services and create positive behaviors in the areas of:
- Maternal Neonatal & Child Health
- Family Planning
- Malaria Prevention & Treatment
- Nutrition
- Water, Sanitation, and Hygiene
The BCS project is a United States Agency for International Development (USAID) supported project managed by the Johns Hopkins Center for Communication Programs (JHU∙CCP) with the Ministry of Health and the Ghana Health Service (GHS).
Entertainment Education
GoodLife All Stars Music Video [1]
GoodLife concert promo [1]
Television Spots
GoodLife goes with Good Health [1]
Lillian Hair Dresser
Teaser Campaign-Looking Good and Feeling Good [1]
Main Campaign- Looking Good and Feeling Good [1]
Macho Taxi Driver
Teaser Campaign- Having a Good Time with my Girlfriend [1]
Main Campaign- Having a Good Time with my Girlfriend [1]
Gideon Footballer
Teaser Campaign- Freedom to Play [1]
Main Campaign- Freedom to Play [1]
Kanuewu Farmer
Teaser Campaign- Speak your Mind! [1]
Main Campaign- Speak your Mind! [1]
Kofi Business Main
Teaser Campaign- Quality Time with my Family [1]
Main Campaign- Quality Time with my Family [1]
Auntie Esi Cloth Seller
Teaser Campaign- Educating my Grandchildren [1]
Main Campaign- Educating my grandchildren [1]
Community Activities
Media Links
Links to this media are given below.
