Aha ye de: It’s Good Here
Let’s come together and drive malaria away for the GoodLife. In June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages. The campaign is designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking the BCS’s overarching GoodLife campaign. The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment.
Entertainment Education
Aha ye de-Ntom tom Be Wu Music Video [1]
Eni Bone (Evil Eye) Video [1]
Eni Bone (Evil Eye) Twi Video [1]
Television Spots
Bites [1]
Bites Twi [1]
Karma Sutra [1]
Karma Sutra Twi [1]
Educational Video
Severe Malaria [1]
Malaria Media Launch
Media Links
Links to this media are given below.
- Aha ye de_Malaria_Backdrop 1.png [2]
- Aha ye de_Malaria_Pull Up Banner 1.png [3]
- Aha ye de_Malaria_Pull Up Banner 2.png [4]
- Aha ye de_Malaria_Pull Up Banner 3.png [5]
- Aha ye de_Malaria_Pull Up Banner 4.png [6]
- Aha ye de_Malaria_Poster.png [7]
- Aha ye de_Malaria_Leaflet.pdf [8]
- Aha ye de_Malaria_Rectangular Sticker.png [9]
- Aha ye de_Marlaria_Circle Sticker.png [10]
- Aha ye de_Malaria Flipchart.pdf [11]
- [12]
