Malaria prevention messages are proving to be popular entertainment in Ghana, as two musical public service announcements [1] staring the Ghana national team continue to be aired on prime-time throughout June.
According to Emmanual Fiagbey, Ghana country director for Voices for a Malaria-Free Future, which produced the PSAs for the United Against Malaria campaign, "the popularity of the PSAs stems from the success of the national team, which will participate in the World Cup as one of six African teams." Ghana Broadcast Company has offered prime-time broadcast slots for free to compliment earlier, paid media slots.
