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FOR IMMEDIATE RELEASE CCP Expands Environmental Health Focus with Two New AwardsSafer Water, Hygiene, Hand Washing, Improved Sanitation Part of Growing PortfolioBALTIMORE — Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs (CCP) will lend its behavior change expertise to two new projects that focus on improving environmental health, thus expanding its growing portfolio of projects that promote safer water, better hygiene, hand washing, and improved sanitation. CCP and prime contractor Camp Dresser & McKee International Inc. (CDM) won a five-year environmental health award from the U.S. Agency for International Development (USAID) that focuses on water supply and sanitation, infection control, pollution and other areas. Key members of the consortium include Population Services International (PSI), CARE, Procter & Gamble, and the London School of Hygiene. In Jordan, CCP will play a critical role in helping lead partner CDM respond to a new project that addresses a severe water shortage by focusing investments in water efficiency, recycling, and reuse. These two new efforts add to CCP's growing list of projects that work with local governments, communities, and organizations to communicate the benefits of safer water and cleaner environments. CCP is part of a public-private collaboration devoted to ensuring safe drinking water. Supported by USAID through its Global Development Alliance, the Safe Drinking Water Alliance is designed to develop innovative approaches for ensuring the safety of drinking water. USAID, CCP, CARE, PSI, and Procter & Gamble are leveraging their respective expertise and resources to better understand the behaviors and motivations for choosing particular technologies for treating household water, to share the knowledge gained, and identify opportunities for scaling up successful efforts to ensure safe drinking water. After Hurricane Mitch hit Nicaragua in 1998, CCP developed the Blue Star campaign, a strategic communication program designed to increase the prevalence of appropriate water handling and environmental health practices, and to contribute to the reduction of the incidence of acute diarrheal diseases. In Indonesia , a local Healthy Indonesia Coalition — Koalisi untuk Indonesia Sehat — with technical support from CCP and in partnership with the corporate sector will promote hand washing with soap to reduce the incidence of diarrheal disease, among a variety of other healthy behaviors. CCP is a pioneer in the field of strategic, evidence-based communication programs for behavior change and health promotion. Currently working in more than 30 countries, CCP has a strong record of working with local partner institutions to achieve measurable change in health outcomes. |
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