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FOR IMMEDIATE RELEASE Healthy Russia 2020 Launches New Initiative in Russian Territorial Division of IvanovoBALTIMORE — Healthy Russia 2020 has begun a new initiative in Ivanovo Oblast to improve the health of its citizens by providing them with the information, motivation, and skills they need to practice healthier behavior. Supported by the U.S. Agency for International Development (USAID) Healthy Russia 2020 is implemented by a partnership led by Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP). Healthy Russia also includes Futures Group, Project HOPE, and the Healthy Russia Foundation, a non-governmental organization with an active board of directors created to sustain the Healthy Russia program in future years. While the link between lifestyle and health is well known, it has been traditionally underestimated in Russia. In Ivanovo, the project will be centered around conducting communication programs and campaigns for different age groups including those practicing risky behavior that may lead to HIV/AIDS and unintended pregnancies. The work includes prevention among adolescents and young people; training medical providers in counseling on HIV/AIDS and its prevention; providing specialists and the population of Ivanovo Oblast with communication and educational materials and methodologies, including public service announcements. Healthy Russia 2020 is one of the most significant projects in public health being implemented in the Russian Federation within the framework of a humanitarian collaboration between the governments of Russia and the United States. As part of its activity, Healthy Russia 2020 plans to collaborate with various organizations in Ivanovo Oblast, including state agencies, non-governmental organizations, professional associations, and the private sector. With representatives in more than 30 countries, Johns Hopkins' CCP is a pioneer in the field of strategic, research-based communication programs for behavior change and health promotion that have helped transform the theory and practice of public health communication. For more information about CCP, visit www.jhuccp.org. |
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