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FOR IMMEDIATE RELEASE USAID and Partners Form a $5 Million Alliance for Safe Drinking WaterSafe Drinking Water Alliance Launched at the United NationsNEW YORK — A strategic public-private collaboration devoted to ensuring safe drinking water was officially launched today at the United Nations' Commission on Sustainable Development meeting in New York. The Safe Drinking Water Alliance will receive $1.4 million over the next 18 months from the U.S. Agency for International Development (USAID) through the Global Development Alliance, an initiative to promote partnerships such as this in the developing world. USAID's financial contribution is leveraging substantial in-kind and financial contributions from Procter & Gamble (estimated at approximately $3.5 million), as well as technical and program support resources from other partners. The Alliance is designed to develop innovative approaches for ensuring the safety of drinking water. USAID, Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP), CARE, Population Services International (PSI), and Procter & Gamble joined forces to leverage their respective expertise and resources to better understand the behaviors and motivations for choosing particular technologies for treating household water, to share the knowledge gained, and identify opportunities for scaling up successful efforts to ensure safe drinking water. "We are delighted to support the Safe Drinking Water Alliance to help make water safe in Haiti, Pakistan, and elsewhere," said Holly Wise, director of USAID's Global Development Alliance (GDA). "This unique public-private partnership pools resources to attack a problem responsible for the death of an estimated 5,000 children per day around the globe, and USAID is proud to be a contributing partner." About 1.1 billion people around the globe lack access to an improved water source, and even for those who do, unsanitary handling and storage means household water for drinking and food preparation is often unsafe. Unsafe water, sanitation and hygiene practices cause the vast majority of diarrheal diseases, a leading killer of children under five that accounts for approximately 2 million child deaths every year. Water-borne infections such as cholera, typhoid fever, and dysentery also burden the public health system and impose significant economic losses. Low-cost solutions can dramatically improve the quality of existing household water used for drinking and cooking. Procter & Gamble has developed a new product, PuR, which purifies water using technology that has been found to be effective in improving water quality and preventing disease at the household level in developing countries. Reductions of 30% to 50% in diarrheal disease have been documented using such point-of-use treatment approaches, with even higher reductions during epidemic water-borne disease outbreaks. The Alliance will test the acceptance of P&G's water treatment product using different approaches tailored to country need. Using these technologies in combination with behavior change strategies will help ensure safe water practices are sustained at the household level over the long term. The Alliance members belong to the International Network to Promote Household Water Treatment and Safe Storage, a global network of more than 20 organizations that recognizes the potential for using low-cost water quality interventions to reduce the risk of diarrhea disease and death. The Alliance will begin work in Pakistan, Haiti, and another to-be-determined country where an emergency limits access to safe drinking water. Pakistan Haiti Emergency Relief USAID is an independent agency of the U.S. government that provides economic, development and humanitarian assistance around the world in support of the foreign policy goals of the United States. USAID has offices in Washington DC and in over 80 countries worldwide. The Global Development Alliance represents an important new business model for USAID. GDA mobilizes the ideas, efforts, and resources of governments, businesses, and civil society by forging public-private alliances to stimulate economic growth, develop businesses and workforces, address health and environmental issues, and expand access to education and technology. Responding to the fact that the majority of resource flows from the developed to the developing world is through private channels, not government, this approach extends USAID's reach and effectiveness in meeting development objectives by combining its strengths with the resources and capabilities of other prominent actors. USAID's Bureau for Global Health has made water quality improvement a key component of its environmental health agenda, working with the GDA as well as private sector commercial and non-profit partners and the U.S. Centers for Disease Control and Prevention. USAID's Office of Foreign Disaster Assistance (OFDA) provides humanitarian assistance to save lives, alleviate human suffering, and reduce the social and economic impact of natural and man-made disasters worldwide. USAID Press Contact: Harry Edwards (202-712-5174) Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs (CCP) is a pioneer in the field of strategic, research-based communication for behavior change and health promotion that has helped transform the theory and practice of public health. John Hopkins Press Contact: Kim Martin (410-659-6140) CARE is an independent humanitarian organization working to end world poverty. CARE's mission is to serve individuals and families in the poorest communities in the world. CARE provides emergency food and shelter to survivors of natural disasters, wars, and conflicts. CARE works with communities long after initial relief efforts are completed and supports initiatives to enable people to rebuild their lives and to face the future with renewed confidence. Whether supporting primary health care, promoting sustainable agriculture, or developing savings and loan schemes, the programs promote positive and lasting change and reduce long-term dependency. CARE has extensive experience with developmental and emergency water, sanitation, and hygiene promotion. CARE's contribution to this initiative will include experience gained from promoting hygiene in emergencies and from working with CDC in Madagascar and Kenya on household water treatment in both rural and urban settings. CARE Press Contact: Lurma Rackley (404-681-2552 Ext 450) Population Services International (PSI) Through its health social marketing programs in almost 70 countries on five continents, PSI distributes affordable, accessible, and attractive health products and services, and motivates other types of healthy behavior. PSI raises awareness of health problems and generates demand for the health products and services it provides through innovative and culturally sensitive communication. PSI works in HIV/AIDS prevention, family planning, malaria prevention, safe water, diarrhea prevention and management and micronutrient supplementation.Populations Services International Press Contact: David Olson 202-785-0072 Procter & Gamble (P&G) is one of the largest consumer products companies in the world. The company has nearly 98,000 employees working in almost 80 countries worldwide. Two billion times a day, P&G brands touch the lives of people around the world. P&G provides technical, marketing, and research and development capabilities in relation to its new in-home water purification technology. The technology was developed in cooperation with the Centers for Disease Control and Prevention (CDC) and has been shown to significantly reduce diarrheal illness in the developing world. Procter & Gamble Press Contact: Greg Allgood (513-884-0958 cell, 513-983-1223 office) |
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