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FOR IMMEDIATE RELEASE Arcandina Wins National Wildlife Federation Award for Best International Environmental Program
“We are extremely honored to be recognized by the National Wildlife Federation,” said JHU/CCP Director Jane T. Bertrand. “Arcandina demonstrates the potential of using entertainment to reach children with important messages about population, environment and health.”
For more information about Arcandina, please contact: Marcela Aguilar, JHU/PCS or María Elena Ordoñez, Mediandina Visit other JHU/CCP Population and Environment resources. JHU/CCP is a pioneer in the field of strategic , research-based communication for behavior change and health promotion that has helped transform the theory and practice of public health communications. With representatives in more than 30 countries, JHU/CCP has been a leader in the development of projects based on systematic needs assessments and clear strategies for positioning and presenting the benefits of health interventions to appropriate audiences. For more information contact: Kim Martin at Johns Hopkins Center for Communication Programs, 111 Market Place, Suite 310, Baltimore, Maryland 21202, USA. Tel: 410 659-6140; Fax: 410 659-6266 e-mail: press@jhuccp.org. PRESS ROOM: http://www.jhuccp.org/pressroom/ |
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ATLANTA—The National Wildlife Federation (NWF) this weekend awarded its top international prize to 
The annual National Conservation Achievement Awards, which were issued March 9 at an awards banquet in Atlanta, recognizes programs and people that demonstrate a long-term commitment to conservation and environmental protection. Arcandina (The Andean Ark) was named 
Through puppets, music and live entertainment, Arcandina educated children and adolescents about preserving the environment. JHU/CCP is a leader in the field of entertainment-education, or the practice of using mass entertainment as a vehicle for delivering public health messages. Arcandina premiered in December 1996 as the first national television show in Ecuador to promote awareness of and mobilize support for environmental conservation among children and adolescents. The show featured the puppet crew of the Andean Ark that encountered new environmental adventures each week.
At the end of its first season in December 1997, 40 shows had been produced in Ecuador and aired nationally and internationally. Another 60 episodes were produced and broadcast between November 1999 and March 2000. The project also included community activities with life-size versions of the show's puppets and school-based programs on conservation.
As a part of the Arcandina program, 2,000 children gathered together in Quito in November 1999 to pledge their commitment to protecting the Galapagos Islands. The Arcandina “crew” entertained the children before they made an oath to protect the Galapagos' environment and animal species.
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