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FOR IMMEDIATE RELEASE
November 6, 2000

From Bangladesh to Sacramento - Green Umbrellas and Sustainable Population

Group with Green Umbrellas in front of CapitolIn a unique application of Lessons without Borders, a group in Sacramento, California, used the green umbrella concept from Bangladesh. The Green Umbrella Campaign launched in Bangladesh by the Ministry of Health and Family Welfare, Government of Bangladesh, with technical assistance from the Johns Hopkins University Population Communication Services (JHU/PCS) and managed by the Bangladesh Center for Communication Programs.

On Wednesday, October 25, 2000, in observance of World Population Awareness Week, a coalition representing a local Sierra Club chapter, and a church group called Coalition for Sustainability, took a walk around the State Capitol, with participants carrying umbrellas. A proclamation was signed on July 14 by California Governor Gray Davis declaring October 22-28 as World Population Awareness Week.

The Green Umbrella Campaign in the U.S. was originated by Karen Gaia Pitts, who in April 2000, traveled to Bangladesh to order 400 green umbrellas from the Shariff umbrella factory, under the guidance of the Bangladesh Center for Communications Programs. "When I heard about the successful health care and family planning program in Bangladesh," Ms. Pitts said, "and saw pictures of the green umbrella parade there, I knew that the umbrellas would be a wonderful way to get the message across.”

Of the 400 umbrellas purchased by Pitts, only 120 remain. The rest have been sold to population-concerned groups and individuals around the country. Ms. Pitts maintains a Web site for the Green Umbrellas at www.green-umbrella.net.

For more information contact: Timothy Cline at Johns Hopkins Center for Communication Programs, 111 Market Place, Suite 310, Baltimore, Maryland 21202, USA. Tel: 410 659-6149; Fax: 410 659-6266; e-mail press@jhuccp.org.

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