CCP was established more than 20 years ago with family planning as the foundation of its programming and through recognition of the urgent need for effective communication to support existing family planning programs. The Population Communication Services Project (1982-1997) funded by USAID was the first comprehensive, systematic effort in the field of family planning and communication. CCP’s initial work in FP/RH included mass media activities such as popular Entereducate dramas and music videos, interpersonal approaches such Jiggasha in Bangladesh and the development of the now classic “GATHER” counseling methodology. CCP’s early programs also focused on improving quality of family planning services through accreditation of public and private health facilities such as the Gold Star program in Egypt, Proquali in Brazil and the Gold Circle in Francophone West Africa.
CCP’s Global Program on Family Planning and Reproductive (FP/RH) builds on this rich history. CCP supports innovative social and behavior change communication programs - integrating new media and cutting-edge approaches to reach audiences, targeted advocacy, knowledge management and capacity building to revitalize family planning and address stagnant contraceptive prevalence rates. These programs continue to broaden contraceptive use; help individuals and couples avoid unintended pregnancies and other risks to reproductive health including those associated with pregnancy, STIs and HIV; and strengthen community and government support for the promotion of healthy reproductive behaviors and improved reproductive health.