Notes

Slide Show

Outline

1	Campaign Results
2	The Red Ribbon Question Mark Campaign: A Coordinated Comprehensive Effort
3	HIV Testing Results
4	The Rate of New Cases of HIV Has Declined By 24% In The Three Focus Zip Codes
5	New HIV Cases per 100,000 Population
6	New HIV Cases per 100,000 Population
7	New HIV Cases per 100,000 Population Cases Averted Since 1999
8	New HIV Cases per 100,000 Population Potential Impact of Cases Averted Since 1999
9	Summary of Case Rate Data 1994-2002
10	Correlating Factors As Evidence of Mass Media Impact
11	Red Ribbon Question Mark Campaign Results
12	Telephone Referral Calls Regarding HIV Testing for Total Area and Focus Zip Codes May 1999 - July 2001
13	Source of Total HIV Testing Calls to Hotline (May 1999-July 2001)
14	Identification of Campaign Advertisements by Name and Description
15	Discussions with Family or Friends and Health Care Provider About Some Element of the RR? Campaign
16	HIV/AIDS Discussions with Health Care Providers and Testing Behavior
17	Self Reported Effect of the RR? Campaign Advertisements
18	Frequency of Exposure to RR? Advertisements
19	Direct Effect of Communication Exposure on “Actually Get Tested” for HIV
20	Provider Survey Results