India
Design of a Communication Strategy
Activity Dates
2003
Activity Summary
HCP facilitated a participatory strategy development workshop in 2003 to build on the previous experience of the Aao Batein Karein Campaign of SIFPSA, which aimed to break the taboo of family planning in the state of Uttar Pradesh by motivating couples, providers and clients to talk about family planning. The revised 2003 communication strategy aimed to go beyond talking about FP to motivating people to use methods. It aslo aimed to build provider capacity to counsel clients appropriately and with quality standards.
Partners
SIFPSA, GOUP, USAID Mission, Representatives of the target audience; script writers, production firms, technical experts from various collaborating agencies who worked in UP on the IFPS-I project
Back to India
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