Radio Campaign Spots

AIDS PREVENTION CAMPAIGN: Involving Family Planning Workers. 1988-1989. The purpose of this project was to assist the Peruvian Ministry of Health in an AIDS prevention campaign to inform adults in Lima about the prevalence of AIDS in Peru, HIV transmission routes, and prevention measures. The campaign produced TV and radio spots, claymation stills for cinemas, comic books, pamphlets and posters for health workers.

APROPO - A Holistic And Creative Communication Strategy To Battling Myths And Rumors In Peru. 1991-Present. The purpose of this project is to assist APROPO (Apoyo a Programas de Población) in the design, implementation and evaluation of national multi-media communication strategies to generate demand for family planning services, and address myths that impede contraceptive use. Productions include radio programs, radio spots, TV sketches, street theatre and press packages.

"LAS MANITOS": An Integrated Mass Media Communication Campaign. 1993-1996. "Las Manitos" was an integrated mass media communication campaign designed to increase awareness of and generate demand for reproductive health services in Bolivia's urban centers.

"LAS TROMES" - Selling Information as the Product. 1993. This campaign was created to increase the number of visits to Family Planning providers in Lima, Pirua and Cuzco, and promote contraceptive use by addressing myths and barriers. Productions include TV spots, posters, signs and banners, radio infospots, and other promotional materials.

PROQUALI: Improving Reproductive Health Services in Brazil. 1996- (?). The PROQUALI strategy used an accreditation model to improve and verify the delivery of quality reproductive health services, as well as a communication campaign (targeting clinics and clients) to promote services by accredited providers.