Ukraine
Avian Influenza Communication
Activity Dates
2006-2007
Activity Summary
After an initial outbreak of Avian Influenza (AI) in Ukraine in the fall of 2005, Ukraine experienced further AI infections among poultry.
USAID asked HCP-Baltimore to assist the Kiev Mission in strengthening their AI communication activities. HCP worked to develop the USAID/UNICEF National AI Communication Plan and designed other planning documents for AI. HCP also provided technical assistance to USAID’s main communication contractor for AI, the Center for Ukrainian Reform Education (CURE) as CURE refined and implemented its workplan.
HCP-CCP assistance is two-fold:
- CCP is assisting the Mission in further developing the USAID/UNICEF National AI Communication Plan and designing other planning documents for AI with the objective of developing a set of goals, objectives, and indicators as well as an evaluation plan for its AI communication activities. In addition, CCP is currently making recommendations for USAID’s integration of its activities into the final National AI Communication Plan
- CCP is providing technical assistance to USAID’s main communication contractor for AI, the Center for Ukrainian Reform Education (CURE) as CURE refines and implements its workplan. Capacity building for CURE is focused on two areas: evidence-based programming for AI, and community mobilization.
Specific AI activities provided by CCP are as follows:
(1) Assisting with analysis of the findings of the Knowledge, Attitudes, Practices and Beliefs (KAPB) survey being conducted by UNICEF.
(2) Providing strategic advice to CURE on the development and pretesting of IEC materials, development of posters, leaflets, flyers, using appropriate messages: IEC materials include brochures, posters, wall calendars, and pocket calendars, and a PSA demonstrate recommended AI prevention practices to a range of audiences. The PSA targets rural audiences and will be used as part of local mobilization meetings, on regional television and in schools.
(3) Assisting in the development of the training module for seminars to be conducted for target audiences in nine high risk oblasts.
(4) Assisting UNICEF in the preparing modules for training of trainers in effective communication techniques. ; The training is being conducted in at-risk oblasts and will be taught at the rayon level by those trained earlier. This program will lead eventually to the training of volunteers at the village level for face-to-face contacts. CCP is making a presentation at the workshop on behavior change communication and BCC materials testing for national trainers.
Materials
Back to Ukraine
Note about materials: Some of the materials and resources listed on each page are available in their full form, others are represented by image or citation only. For more information and resources, go to www.jhuccp.org
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