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COUNTRIES

Namibia

Treatment Literacy Radio Program with PLWHAs

Activity Dates

2004-2007

Activity Summary

To address the growing need for information on treatment for HIV/AIDS after the rollout of the ART and PMTCT programs through the public health system in Namibia, HCP Namibia, IBIS, Lironga Eparu, and Beat It have come together to develop a radio initiative for the structured delivery of information on treatment and living with HIV. Based on the BEAT IT project in South Africa, PLWHA will be trained to share information and experiences around living with HIV and treatment in order to strengthen the audience’s understanding of PLWHA’s conditions, options, rights and responsibilities. PLWHA’s involvement at every stage of the production process serves to enhance local relevance and ownership.

The treatment literacy radio program’s overall goal is to make the treatment of HIV/AIDS, including access to ART, more effective. ART will be addressed within the context of the “continuum of care” that covers nutrition, psycho-social support, medical treatment of opportunistic diseases, general well-being and livelihoods. The project also aims to entrench understanding of positive living and facilitate dialogue between PLWHA, service providers, support groups, health professionals, community groups, decision-makers, home-based care givers and society at large to ensure treatment efficacy. HCP’s CAFs will be linked with participating support groups to share experiences, participate in and ultimately benefit from the overall technical and media training.

Dissemination through radio will allow effective message diffusion at a local level in local languages in a cost-effective manner. Referrals to service providers for follow-up and information aim to increase the uptake of crucial services, such as VCT, ART, PMTCT, home-based care, and psycho-social support.

Audience

PLWHAs and their families and friends, health care workers

Partners

Ibis, Lironga Iparu, Media for the Arts, Namibia, Community Action Forums and community radio stations

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