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COUNTRIES

Global/Regional

Safe Drinking Water Alliance

The Safe Drinking Water Alliance was designed to develop innovative approaches for ensuring the safety of drinking water with funding from USAID through the Global Development Alliance, and with Procter & Gamble, CARE and Population Services International. These groups leveraged their respective expertise and resources to better understand the behaviors and motivations for choosing particular technologies for treating household water, to share the knowledge gained, and identify opportunities for scaling up successful efforts to ensure safe drinking water.

The Alliance tested the acceptance of P&G's water treatment product using different approaches tailored to country need. Using these technologies in combination with behavior change strategies will help ensure safe water practices are sustained at the household level over the long term.

Pakistan

A commercial market approach was implemented in Pakistan to leverage the technology innovation and distribution and marketing infrastructure of the private sector with the advocacy, education, and research efforts of collaborating groups to build awareness of the need to properly treat and store water. Specific activities included the creation of a local Safe Drinking Water Council to build awareness of the causes and consequences of unsafe drinking water as well as building awareness of effective approaches to provide safe drinking water.

Title: Safe Water Council Poster

Haiti

HCP used behavior change communication combined with PSI's social marketing approach to provide safe drinking water in Haiti. The model involved the use of established social marketing distribution channels by non-profit organizations as well as a social network approach with local NGOs and Ministries of Health.

Title: [Treated water is health protection] [pamphlet]

Title: Dlo trete se pwoteksyon lasante [front]|Mwen ak fanmi m, nou bwè dlo trete. E ou menm? [back]

Title: [Choose your method to treat water you can drink : boil water for 20 minutes : Put 5 drops of chlorine in a gallon of water : Put Aquatabas in a gallon of water : Put 1 packet of PUR in 2.5 gallons of water]

Title: [ Conserve water and so that you can drink it later : My family drinks treated water. How about yours?]

Ethiopia

The emergency model was developed in a situation similar to a real emergency. The PuR product was bundled and packaged with the necessary items to allow community/relief workers to provide water treatment packets to a set number of families for a period of 1-2 months. During this time, community workers (CARE) monitored the activity to identify how PuR was being used, if it was easy to distribute, and if a basic set of instruction was sufficient for the population to understand how and when to use PuR. The information from the monitoring was analyzed and improvements made to the package.

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