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COUNTRIES

Bangladesh

HIV Express 2005 Campaign

Activity Dates

2005-2007

Activity Summary

BCCP in partnership with Square Group designed and conducted a campaign to raise awareness on HIV and to begin a national dialogue around HIV issues. The overall campaign objective was to create an enabling environment among the general population so that HIV/AIDS issues could be discussed freely with access to correct information.

The campaign provided information through counseling sites and through printed materials. The dissemination of correct and factual information about HIV/AIDS was aimed at countering the widespread myths and misinformation and to gaining positive and action-oriented responses among the intended audience. In addition, the campaign sought to reduce high-risk sexual behavior and to make people aware of the fact that anyone can be affected by HIV/AIDS. The theme for the campaign was “Talk, Know, Prevent HIV/AIDS.”

Audiences

Adolescents

Partners

The national Adolescent Reproductive Health Working Group: Save the Children, UNICEF, BRAC, Government of Bangladesh, UNFPA partner NGOs, ICDDR'B, others.

Ongoing partners: UNICEF, BRAC, Save the Children, the Government of Bangladesh, UNFPA partner NGOs, ICDDR'B, Plan Bangladesh, USA-GFATM, CWFD, FPAB, Action Aid, Red Crescent Society, BPHC and their partner organizations, Marie Stops Clinic Society, Food for Hungry International among others.

Government entities: Directorate of Women Affairs, Directorate of Youth Development, Bangladesh Scouts, Directorate of Health Services under global fund for tuberculosis, and malaria and AIDS (GFTMA) program. Health Education Bureau (HEB) of Directorate of Health Services also implemented the ARH workshops through their model village programs in 64 districts in Bangladesh.

Back to Bangladesh


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