Making health communication programs work: A planner's guide
Year:
Author:U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute
This manual looks at the role of health communication in disease prevention and control. The health communication process stages are detailed: planning and stategy development; developing and pretesting concepts, messages, and materials; implementing the program; and assessing effectiveness and making refinements. Communication research methods, planning forms, samples, frameworks, theories and additional resources are also covered.
